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The Employer Brand: Keeping Faith with the Deal by Rosethorn, Helen
by Rosethorn, Helen | HC | Good
US $12.57
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“Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, ”... Read moreabout condition
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Located in: Aurora, Illinois, United States
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Estimated between Thu, Jun 27 and Mon, Jul 1 to 43230
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eBay item number:195875360527
Item specifics
- Condition
- Good
- Seller Notes
- Binding
- Hardcover
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9780566088995
- Subject Area
- Business & Economics
- Publication Name
- Employer Brand : Keeping Faith with the Deal
- Publisher
- Routledge
- Item Length
- 9.8 in
- Subject
- Human Resources & Personnel Management, Organizational Behavior, Economics / General, Management
- Publication Year
- 2009
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 0.8 in
- Item Weight
- 24.5 Oz
- Item Width
- 6.9 in
- Number of Pages
- 248 Pages
About this product
Product Information
The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organization's commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organizations that have applied employer brand practices. It is a book about marketing and the relationship of customers and employees; about culture and the need for fundamental change in the role of the human resources function; about psychology and the changing aspirations of the next generation of employees; and about hard-nosed business and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.
Product Identifiers
Publisher
Routledge
ISBN-10
0566088991
ISBN-13
9780566088995
eBay Product ID (ePID)
72958779
Product Key Features
Number of Pages
248 Pages
Language
English
Publication Name
Employer Brand : Keeping Faith with the Deal
Publication Year
2009
Subject
Human Resources & Personnel Management, Organizational Behavior, Economics / General, Management
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
24.5 Oz
Item Length
9.8 in
Item Width
6.9 in
Additional Product Features
LCCN
2009-005472
Target Audience
College Audience
Illustrated
Yes
Lc Classification Number
Hf5549.5.R58r67 2009
Table of Content
Contents: Preface; Part 1 The Development of the Deal: Origins - two roots to the family tree, Helen Rosethorn; Methodology - a concept in action, Helen Rosethorn; Engagement - the power of people, Annette Frem; Globalisation - considerations for the journey, Annette Frem and Helen Rosethorn. Part 2 The Deal in Practice: Sense and simplicity - uniting the employee and customer proposition, Job Mensink and Jo Pieters; From poor M&S to your M&S - the historical perspective, Keith Cameron; Learning the lessons of history - all over again, Lou Manzi; Solving a crisis out of a drama - the passion behind social responsibility, Sally Jacobson; What's the deal? The impact of legislation and new technology, David Russell. Part 3 Striking the Right Deal: Who owns the employer brand? - asking the question, Helen Rosethorn; From business case to payback - the challenge of meaningful metrics, Paul Crowsley; The future - where next for employer brands, Helen Rosethorn: Index.
Copyright Date
2009
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:195875360527
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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| Free shipping | United States | Economy Shipping | Estimated between Thu, Jun 27 and Mon, Jul 1 to 43230 |
| US $15.99 | United States | Expedited Shipping | Estimated between Wed, Jun 26 and Fri, Jun 28 to 43230 |
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Sales Tax for an item #195875360527
Seller collects sales tax for items shipped to the following states:
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| Missouri (MO) | 8.238% |
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