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Leveraging Corporate Responsibility
by Bhattacharya, C. B.; Sen, Sankar;... | PB | Good
US $10.82
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eBay item number:195571435718
Item specifics
- Condition
- Good
- Seller Notes
- Binding
- Paperback
- Weight
- 1 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781107401525
- Publication Year
- 2011
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Leveraging Corporate Responsibility : the Stakeholder Route to Maximizing Business and Social Value
- Item Height
- 0.7in
- Item Length
- 8.9in
- Publisher
- Cambridge University Press
- Item Width
- 6in
- Item Weight
- 16.2 Oz
- Number of Pages
- 342 Pages
About this product
Product Information
The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously improve societal welfare and corporate performance, most companies are largely in the dark when it comes to understanding how their stakeholders think and feel about these programs. This book argues that all companies must understand how and why stakeholders react to such information about companies and their actions. It examines the two most important stakeholder groups to companies - consumers and employees - to comprehend why, when and how they react to CR. Armed with this insight, it shows how companies can maximize the value of their CR initiatives by fostering strong stakeholder relationships to develop, implement and evaluate compelling social responsibility programs that generate value for both the company and its stakeholders.
Product Identifiers
Publisher
Cambridge University Press
ISBN-10
1107401526
ISBN-13
9781107401525
eBay Product ID (ePID)
103650462
Product Key Features
Publication Name
Leveraging Corporate Responsibility : the Stakeholder Route to Maximizing Business and Social Value
Format
Trade Paperback
Language
English
Publication Year
2011
Type
Textbook
Number of Pages
342 Pages
Dimensions
Item Length
8.9in
Item Height
0.7in
Item Width
6in
Item Weight
16.2 Oz
Additional Product Features
Lc Classification Number
Hd60
Reviews
'Leveraging Corporate Responsibility should be required reading in the global C-Suite. It identifies both the psychological levers driving stakeholder behaviour and the business responses that result in loyalty or commitment. The aim is to serve both company and society, maximizing value across the triple bottom line: people, planet and profit.' John Elkington, co-founder of SustainAbility and Volans Ventures; co-author of The Power of Unreasonable People; and originator of the triple bottom line, 'Leveraging Corporate Responsibility goes beyond the conventional treatment of corporate social responsibility (CSR) to provide managers, students and scholars with a detailed, empirical analysis of the subject. Based on more than a decade of research, the book explores the complexity, uncertainty and variety of stakeholder responses to CSR initiatives. To extract maximum CSR value, the authors show why it's critical to understand who really cares about such efforts, as well as when and why they care. Focusing on customers and employees, the book reveals how to put insights into action to benefit the company and society. Anyone who cares about creating success and making a broader impact will find in these pages the tools to do both.' Dipak C. Jain, Dean, INSEAD, "This important book offers crucial new insight into a topic that, fortunately, has gained enormous traction in the corporate world. The rise of corporate responsibility - and the attendant notion that businesses can do well while also doing good - is certainly a promising trend. But its widespread acceptance inevitably has brought new challenges, as business leaders have been left to figure out how the ideas underlying CR can best be put into real-world practice. Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value offers a much-needed road map that will not only help executives succeed in their CR efforts, but will pay dividends for the global community as well." - Thomas S. Robertson, Dean, The Wharton School, University of Pennsylvania, "I enjoyed reading Leveraging Corporate Responsibility and picked up a few ideas for which I am grateful. Thanks to the authors for sharing. The 10 years of work paid off and hopefully many will read it, as critical mass is still needed. This book helps refine our thinking about corporate responsibility." - Paul Polman, CEO, Unilever, "Leveraging Corporate Responsibility should be required reading in the global C-Suite. It identifies both the psychological levers driving stakeholder behaviour and the business responses that result in loyalty or commitment. The aim is to serve both company and society, maximizing value across the triple bottom line: people, planet and profit." - John Elkington, co-founder of SustainAbility and Volans Ventures; co-author of The Power of Unreasonable People; and originator of the triple bottom line, 'I enjoyed reading Leveraging Corporate Responsibility and picked up a few ideas for which I am grateful. Thanks to the authors for sharing. The ten years of work paid off and hopefully many will read it, as critical mass is still missing. This book helps refine our thinking about corporate responsibility.' Paul Polman, CEO, Unilever, "Leveraging Corporate Responsibility goes beyond the conventional treatment of corporate responsibility to provide managers, students and scholars with a detailed, empirical analysis of the subject. Based on more than a decade of research, the book explores the complexity, uncertainty and variety of stakeholder responses to CR initiatives. To extract maximum CR value, the authors show why it's critical to understand who really cares about such efforts, as well as when and why they care. Focusing on customers and employees, the book reveals how to put insights into action to benefit the company and society. Anyone who cares about creating success and making a broader impact will find in these pages the tools to do both." - Dipak C. Jain, Dean, INSEAD, 'This important book offers crucial new insight into a topic that, fortunately, has gained enormous traction in the corporate world. The rise of corporate responsibility - and the attendant notion that businesses can do well while also doing good - is certainly a promising trend. But its widespread acceptance inevitably has brought new challenges, as business leaders have been left to figure out how the ideas underlying CR can best be put into real-world practice. Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value offers a much-needed road map that will not only help executives succeed in their CR efforts, but will pay dividends for the global community as well.' Thomas S. Robertson, Dean, The Wharton School, University of Pennsylvania
Table of Content
List of figures; List of tables; List of exhibits; 1. The long and winding road to CR value; Part I. Deconstructing CR Value: 2. Viewing stakeholders as individuals; 3. How stakeholders respond to CR; Part II. Inside the Mind of the Stakeholder: 4. What stakeholders see and hear; 5. The psychological engine that drives CR reactions; 6. How context influences the process; Part III. Putting Insight into Action: 7. Co-creating CR strategy; 8. Communicating CR strategy; 9. Calibrating CR strategy; 10. Putting the framework to work; 11. Conclusion: the long and winding road revisited; Appendix: our research program.
Copyright Date
2011
Topic
Business Ethics
Dewey Decimal
658.4/08
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
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eBay item number:195571435718
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