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Multimedia Learning by Mayer, Richard E.

by Mayer, Richard E. | PB | VeryGood
ThriftBooks
  • (3609538)
US $6.72
Condition:
Very Good
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ”... Read moreabout condition
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eBay item number:194106829496
Last updated on Jun 17, 2024 02:55:50 PDTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend ...
Binding
Paperback
Weight
0 lbs
Product Group
Book
IsTextBook
Yes
ISBN
9780521787499
Subject Area
Computers, Psychology
Publication Name
Multimedia Learning
Publisher
Cambridge University Press
Item Length
9.1 in
Subject
General, Interactive & Multimedia
Publication Year
2001
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.7 in
Author
Richard E. Mayer
Item Weight
13.3 Oz
Item Width
6.1 in
Number of Pages
222 Pages

About this product

Product Information

For hundreds of years verbal messages - such as lectures and printed lessons - have been the primary means of explaining ideas to learners. In Multimedia Learning Richard Mayer explores ways of going beyond the purely verbal by combining words and pictures for effective teaching. Multimedia encyclopedias have become the latest addition to students' reference tools, and the world wide web is full of messages that combine words and pictures. Do these forms of presentation help learners? If so, what is the best way to design multimedia messages for optimal learning? Drawing upon 10 years of research, the author provides seven principles for the design of multimedia messages and a cognitive theory of multimedia learning. In short, this book summarizes research aimed at realizing the promise of multimedia learning - that is, the potential of using words and pictures together to promote human understanding.

Product Identifiers

Publisher
Cambridge University Press
ISBN-10
0521787491
ISBN-13
9780521787499
eBay Product ID (ePID)
2600028

Product Key Features

Number of Pages
222 Pages
Language
English
Publication Name
Multimedia Learning
Publication Year
2001
Subject
General, Interactive & Multimedia
Type
Textbook
Subject Area
Computers, Psychology
Author
Richard E. Mayer
Format
Trade Paperback

Dimensions

Item Height
0.7 in
Item Weight
13.3 Oz
Item Length
9.1 in
Item Width
6.1 in

Additional Product Features

LCCN
00-041421
Dewey Edition
22
Reviews
"Written and admirable clarity...Helps to clarify a complex subject and to correct some frequent misconceptions about learning with new media. It is excellent in terms of its comprehensibility to readers of many different backgrounds. As a consequence, it should both help practitioners develop a more differentiated view of learning from multimedia and stimulate further discussions among scientists in the field." Contemporary Psychology, "[T]his book should be read by all students of multimedia learning." Imagination, Cognition and Personality, "well-organized chapters...Well-written and informative, the volume provides specific information for improving multimedia presentaions. Recommended for upper-division undergraduates and above." CHOICE Jan 2002
Target Audience
Scholarly & Professional
Illustrated
Yes
Dewey Decimal
371.33/467
Lc Classification Number
Lb1028.5 .M36 2001
Table of Content
1. The promise of multimedia learning; 2. Multimedia instructional messages; 3. A cognitive theory of multimedia learning; 4. Multimedia principle; 5. Spatial contiguity principle; 6. Temporal contiguity principle; 7. Coherence principle; 8. Modality principle; 9. Redundancy principle; 10. Individual differences principle; 11. Principles of multimedia design.
Copyright Date
2001

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