📕📖KLEPPNER'S ADVERTISING PROCEDURE By Ronald Lane & Karen King - Hardcover 

Angel Springs
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Located in: Far Rockaway, New York, United States
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Last updated on Nov 03, 2025 13:09:03 PSTView all revisionsView all revisions

Item specifics

Condition
Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ...
Country of Origin
United States
Field of Study
Communication & Journalism
Features
Educational book
Modified Item
No
ISBN
9780132308298
Subject Area
Business & Economics
Publication Name
Kleppner's Advertising Procedure
Publisher
Prentice Hall PTR
Item Length
11.2 in
Subject
Advertising & Promotion
Publication Year
2007
Series
Alternative Etext Formats Ser.
Type
Textbook
Format
Hardcover
Language
English
Item Height
1.4 in
Author
Karen Whitehill King, W. Ronald Lane, J. Thomas Russell
Item Weight
68.6 Oz
Item Width
8.5 in
Number of Pages
864 Pages
Category

About this product

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0132308290
ISBN-13
9780132308298
eBay Product ID (ePID)
57183501

Product Key Features

Number of Pages
864 Pages
Language
English
Publication Name
Kleppner's Advertising Procedure
Subject
Advertising & Promotion
Publication Year
2007
Type
Textbook
Author
Karen Whitehill King, W. Ronald Lane, J. Thomas Russell
Subject Area
Business & Economics
Series
Alternative Etext Formats Ser.
Format
Hardcover

Dimensions

Item Height
1.4 in
Item Weight
68.6 Oz
Item Length
11.2 in
Item Width
8.5 in

Additional Product Features

Edition Number
17
Intended Audience
College Audience
LCCN
2007-021990
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
659.1
Table Of Content
Chapter 1: Background of Todays Advertising Chapter 2: Roles of Advertising Chapter 3: The Advertising Spiral and Brand Planning Chapter 4: Target Marketing Chapter 5: The Advertising Agency, Media Services, and Other Services Chapter 6: The Advertisers Marketing/Advertising Operation Chapter 7: Media Strategy Chapter 8: Using Television Chapter 9: Using Radio Chapter 10: Using Newspapers Chapter 11: Using Magazines Chapter 12: Out-of-Home Advertising Chapter 13: Internet and Direct Response Advertising Chapter 14: Sales Promotion Chapter 15: Research in Advertising Chapter 16: Creating the Message Chapter 17: The Total Concept: Words and Visuals Chapter 18: Print Production Chapter 19: The Television Commercial Chapter 20: The Radio Commercial Chapter 21: Trademarks and Packaging Chapter 22: The Complete Campaign Chapter 23: International Advertising Chapter 24: Economic, Social, and Legal Effects of Advertising
Synopsis
Primarily intended for undergraduate students majoring in advertising, marketing, and management Kleppner's Advertising Procedure blends together all relevant contemporary information as it relates to the practice of advertising with accuracy and foresight., There are few areas of business and marketing that operate in a more dynamic atmosphere than advertising and promotion. The process of new product and target audience research, branding and product development, executing creative sales approaches, and selecting media and non-traditional marketing communication placement are part of an evolving process that is undergoing dramatic change. The primary reason for publication of this new edition is to reflect this environment.Account people and creative people in the field of marketing communication, branding, integrated communications, and new media advertising.
LC Classification Number
HF5823

Item description from the seller

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Angel Springs

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  • f***e (84)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    Shipping a little high. Packaging a little weak. As described. Value a little high. But would do business with again.
    Reply from: heavensent6- Feedback replied by seller heavensent6.- Feedback replied by seller heavensent6.
    Hello, thank you for leaving a comment. It will be a pleasure to do business with you again. Being a seller, we cannot control United States Postal Services raising prices every year, As a seller I know we are taking a hit of the cost with shipping and weight. And since it was a big gaming book I shipped it in a lovely thick envelope to cover size a taped it down securely to the book. My items that are more fragile will secured/wrapped accordingly. Thank you feel free to shop again.
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  • e***e (6808)- Feedback left by buyer.
    Past 6 months
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    Better than described books and in great condition. Very happy with the books and service. Good price and fast shipping. Highly recommend. A++++
    Reply from: heavensent6- Feedback replied by seller heavensent6.- Feedback replied by seller heavensent6.
    Thank you for leaving such a nice comment, great buyer and I hope to do business with you again. Thank you for shopping at Angel Springs store please pay a visit and look at my many items.
    đź“•đź“–Satin Slippers Second Best Elizabeth Bernard Good Paperback (#193922104060)
  • 9***j (229)- Feedback left by buyer.
    Past 6 months
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    Fast shipping, A+ seller, great product.
    đź“•đź“–Disney Infinity 2014 : Prima Official Game Guide Paperback Howard Grossman (#193857808597)
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