About this product

Product Identifiers

PublisherCengage Learning

ISBN-100357445120

ISBN-139780357445129

eBay Product ID (ePID)18038300652

Product Key Features

Number of Pages720 Pages

Publication NameInternational Marketing

LanguageEnglish

SubjectMarketing / General, General, Commerce

Publication Year2022

FeaturesRevised

TypeTextbook

AuthorMichael Czinkota, Ilkka Ronkainen, Annie Cui

Subject AreaBusiness & Economics

FormatTrade Paperback

Dimensions

Item Height10.8 in

Item Weight48 Oz

Item Length0.9 in

Item Width8.5 in

Additional Product Features

Edition Number11

Intended AudienceCollege Audience

LCCN2021-908552

Dewey Edition22

IllustratedYes

Dewey Decimal658.84

Edition DescriptionRevised edition

Table Of ContentPart I: THE INTERNATIONAL MARKETING ENVIRONMENT.1: Global Environmental Drivers.2: International Trade Frameworks and Policy.3: The Role of Culture.4: The Economic Environment.5: The Political and Legal Environment.Part II: FINDING GLOBAL CUSTOMERS.6: Consumer, Industrial, and Government Markets.7: Strategic Planning.8: Analyzing People and Markets.9: Market Entry and Expansion.10: Marketing Organization, Implementation, and Control.Part III: THE GLOBAL MARKETING MIX.11: Product Management and Global Brands.12: Global Marketing of Services.13: Advertising, Promotion, and Sales.14: Pricing Strategies and Tactics.15: Global Distribution and Logistics.Pare IV: LEADERSHIP IN GLOBAL MARKETING.16: Social Networks and Communication.17: Leadership, Corporate Social Responsibility, and Sustainability.18: New Directions and Challenges.Appendix: Finding Your Calling: Jobs and Careers in International Marketing.

SynopsisExamine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant global marketers. Updates address international e-commerce and technology as well as the impact of culture and government on marketing throughout the world. Case studies highlight the latest marketing practices in real organizations, while Internet exercises focus on online opportunities. This in-depth coverage prepares you for success in today's international business world, whether you are an upcoming international marketer or practicing executive.

LC Classification NumberHF1416.C953 2021