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MARKETING CHANNELS By Dinesh Kumar *Excellent Condition*
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“Book is in Very Good Condition. Text will be unmarked. May show some signs of use or wear. Will ”... Read moreabout condition
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eBay item number:186385656422
Item specifics
- Condition
- Very Good
- Seller Notes
- ISBN-10
- 0198077092
- Book Title
- Marketing Channels
- ISBN
- 9780198077091
- Subject Area
- Business & Economics
- Publication Name
- Marketing Channels
- Publisher
- Oxford University Press, Incorporated
- Item Length
- 7.3 in
- Subject
- Marketing / General, General, Management, International / General
- Publication Year
- 2012
- Type
- Textbook
- Format
- Uk-Trade Paper
- Language
- English
- Item Height
- 1 in
- Item Weight
- 29.7 Oz
- Item Width
- 9.4 in
- Number of Pages
- 576 Pages
About this product
Product Identifiers
Publisher
Oxford University Press, Incorporated
ISBN-10
0198077092
ISBN-13
9780198077091
eBay Product ID (ePID)
117109561
Product Key Features
Number of Pages
576 Pages
Language
English
Publication Name
Marketing Channels
Subject
Marketing / General, General, Management, International / General
Publication Year
2012
Type
Textbook
Subject Area
Business & Economics
Format
Uk-Trade Paper
Dimensions
Item Height
1 in
Item Weight
29.7 Oz
Item Length
7.3 in
Item Width
9.4 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2012-406475
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.87
Table Of Content
Part I Roles and Functions of Marketing Channels1. Overview of sales and distribution function in India2. The Distribution Channel3. Formats of distribution channels4. Business Environment and Channel ManagementPart II Designing Distribution Channels5. Distribution Channels Design6. Systems of Distribution: Wholesalers7. Front end of Distribution: Retail8. Direct Marketing Systems9. Moving Goods: LogisticsPart III Managing Marketing Channels10. Channel Structure and Integration11. Managing Channels and handling conflictsPart IV Marketing Channel Control12. Evaluation of Marketing Channels13. Channel Information SystemsPart V Modern Distribution Channels14. Rural Distribution15. Distribution in a digital age16. International Marketing Channels
Synopsis
Marketing Channels is a comprehensive, syllabi oriented textbook designed especially for students of post graduate management programmes, specializing in marketing. The book delves into core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, figures, images, and cases. Divided into five parts, the book begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores the management of marketing channels, which involves understanding the structure and integration as well as managing members and their conflicts. Performance evaluation and information systems constitute PartIV of the book. The concluding part, i.e., Part V, is devoted to modern distribution channels, which include rural distribution, distribution in the digital age, and international marketing channels.Besides students of marketing, the book will also be useful to practitioners in the field of logistics and distribution., Marketing Channels is a comprehensive textbook that delves into the complexities involved in distribution channels, especially in India. The concepts have been explained in simple and student friendly manner and illustrated through suitable Indian as well as global examples., Marketing Channels is a comprehensive, syllabi oriented textbook designed especially for students of post graduate management programmes, specializing in marketing. The book delves into core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, figures, images, and cases.Divided into five parts, the book begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores the management of marketing channels, which involves understanding the structure and integration as well as managing members and their conflicts. Performance evaluation and information systems constitute Part IV of the book. The concluding part, i.e., Part V, is devoted to modern distribution channels, which include rural distribution, distribution in the digital age, and international marketing channels.Besides students of marketing, the book will also be useful to practitioners in the field of logistics and distribution., Marketing Channels is a comprehensive, syllabi-oriented textbook designed especially for students of post graduate management programs, specializing in marketing. The book delves into core concepts and theories of the distribution aspect of marketing and explains them through numerous examples, figures, images, and cases. Divided into five parts, the book begins with an overview of sales and distribution in India and goes on to discuss the various formats and environment of channels. Part II acquaints the students with the various components related to the design of distribution channels. Part III explores the management of marketing channels, which involves understanding the structure and integration as well as managing members and their conflicts. Performance evaluation and information systems constitute Part IV of the book. The concluding part, i.e., Part V, is devoted to modern distribution channels, which include rural distribution, distribution in the digital age, and international marketing channels. Besides students of marketing, the book will also be useful to practitioners in the field of logistics and distribution.
LC Classification Number
HF5415.129.K86 2012
Copyright Date
2012
ebay_catalog_id
4
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:186385656422
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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| Will usually ship within 3 business days of receiving cleared payment. |
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l***e (8001)- Feedback left by buyer.
Past 6 months
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Description of item was very accurate. Price and shipping costs were reasonable. Book was minimally packaged but arrived promptly in very good condition . Communication is clear and prompt. Would buy from this seller again.
-***u (1369)- Feedback left by buyer.
Past 6 months
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Description of item was very accurate. Price and shipping costs were reasonable. Items were well packaged. and arrived promptly in good condition. Communication is clear and prompt. Would buy from this seller again.
i***n (52)- Feedback left by buyer.
Past month
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This is the new cover not the old cover (was planning on buying both sets anyways). Fast shipping, nice packaging, reasonably priced, excellent communication. Zuber offered to have the item returned if I was unsatisfied with it. Highly recommend this seller.
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