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Picture 1 of 1
Lateral Marketing: New Techniques For Finding Breakthrough Ideas
US $34.25
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6 available
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Located in: USA, United States
Delivery:
Estimated between Sat, Jun 22 and Wed, Jun 26 to 43230
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Seller assumes all responsibility for this listing.
eBay item number:186359040473
Item specifics
- Condition
- ISBN
- 9780471455165
- Book Title
- Lateral Marketing : New Techniques for Finding Breakthrough Ideas
- Item Length
- 9.4 in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2003
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.8 in
- Genre
- Business & Economics
- Topic
- Marketing / General, Sales & Selling / General
- Item Width
- 6.3 in
- Item Weight
- 15.7 Oz
- Number of Pages
- 224 Pages
About this product
Product Information
A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and 70s have worked too well.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471455164
ISBN-13
9780471455165
eBay Product ID (ePID)
6021744
Product Key Features
Book Title
Lateral Marketing : New Techniques for Finding Breakthrough Ideas
Format
Hardcover
Language
English
Topic
Marketing / General, Sales & Selling / General
Publication Year
2003
Illustrator
Yes
Genre
Business & Economics
Number of Pages
224 Pages
Dimensions
Item Length
9.4 in
Item Height
0.8 in
Item Width
6.3 in
Item Weight
15.7 Oz
Additional Product Features
Intended Audience
Trade
Lc Classification Number
Hf5415.13
Reviews
"...He is challenging the conventions; coaching marketers to broaden our horizons; delivering a new set of solutions; thinking the unthinkable..." ( Interactive Marketing , Vol 5, No 4, April/June 2004) These two marketing innovators provide effective and practical concepts and tools to help readers create new products and services based on thinking across rather than within markets. Understand the power of marketing creativity and how "lateral marketing" can expand thinking and profits. (Best Business Books 2003, Library Journal , March 15, 2004), "...He is challenging the conventions; coaching marketers to broaden our horizons; delivering a new set of solutions; thinking the unthinkable..." ( Interactive Marketing , Vol 5, No 4, April/June 2004)
Copyright Date
2003
Lccn
2004-296836
Dewey Decimal
658.8
Dewey Edition
21
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:186359040473
Shipping and handling
Item location:
USA, United States
Ships to:
United States
Excludes:
APO/FPO, Africa, Alaska/Hawaii, Asia, Barbados, Bermuda, Canada, Central America and Caribbean, Europe, French Guiana, French Polynesia, Greenland, Guadeloupe, Libya, Martinique, Mexico, Middle East, New Caledonia, Oceania, Reunion, Russian Federation, Saint Pierre and Miquelon, South America, Southeast Asia, US Protectorates, Ukraine, Venezuela
| Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| Free shipping | Free | United States | Economy Shipping | Estimated between Sat, Jun 22 and Wed, Jun 26 to 43230 |
| US $6.95 | US $6.95 | United States | Standard Shipping (UPS Ground) | Estimated between Fri, Jun 21 and Mon, Jun 24 to 43230 |
| Handling time |
|---|
| Will usually ship within 3 business days of receiving cleared payment. |
| Taxes |
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| Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Return policy
| After receiving the item, contact seller within | Refund will be given as | Return shipping |
|---|---|---|
| 30 days | Money Back | Buyer pays for return shipping |
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Seller feedback (214,496)
f***f (1379)- Feedback left by buyer.
Past month
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Excellent Seller, Goes The Extra Mile. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. Item in Described Promised Condition, Thank You Very Much!!!!!!!!!!! A+
o***o (95)- Feedback left by buyer.
Past year
Verified purchase
A pleasant overall experience! They had a rather hard-to-find book on Persian calligraphy for a good price and free shipping. The status said shipped before any tracking was uploaded so I messaged them the next day to ask them to provide a tracking number. They never responded, but tracking was added to my eBay details that night. It took about five days to get here to Los Angeles from LaVergne, Tennessee and came in a strong, secure envelope. The book was in good condition and as described.
t***c (1663)- Feedback left by buyer.
Past 6 months
Verified purchase
Lovely, quirky Edward Gorey coloring book exactly as described in the listing. Fast shipping and packed well with care to survive its potentially perilous postal journey without damage. Smooth transaction and great communication from this highly recommended seller. A+eBay experience!
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