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Global Business by Mike Peng Hard Cover Fifth Edition (English)
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“The book is in LIKE NEW condition”
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eBay item number:186321654276
Item specifics
- Condition
- Like New
- Seller Notes
- “The book is in LIKE NEW condition”
- ISBN
- 9780357716403
- Publication Year
- 2022
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Global Business
- Features
- Revised
- Publisher
- Cengage Learning
- Item Weight
- 53.7 Oz
- Number of Pages
- 656 Pages
About this product
Product Information
Discover success in global business today with the strategic approach and unique coverage found only in Peng's GLOBAL BUSINESS, 5E. This is the first global business text to ask the big question, "What determines the success and failure of firms around the globe?" Award winning scholar and author Mike Peng answers from both an institution-based and resource-based view in every chapter. This inviting, conversational approach highlights the latest research and examples of recent global developments New cases from international experts examine how companies are expanding globally and responding to COVID. Unique debate sections draw you into engaging discussions that sharpen your independent thinking and strengthen your perspective on business challenges. You examine today's geopolitics, risk management, tariffs and trade compliance, supply chain reorganization and management of stakeholder relationships. MindTap digital resources help you strengthen a global mindset that can advance your opportunities in any type of career.
Product Identifiers
Publisher
Cengage Learning
ISBN-10
035771640x
ISBN-13
9780357716403
eBay Product ID (ePID)
23057255295
Product Key Features
Publication Name
Global Business
Format
Trade Paperback
Language
English
Features
Revised
Publication Year
2022
Type
Textbook
Number of Pages
656 Pages
Dimensions
Item Weight
53.7 Oz
Additional Product Features
Lc Classification Number
Hf1379.P462 2023
Edition Description
Revised Edition
Edition Number
5
Table of Content
Part I: LAYING FOUNDATIONS. 1. Introduction. 2. Formal Institutions: Politics, Laws, and Economics. 3. Informal Institutions: Cultures, Ethics, and Norms. 4. Resources and Capabilities. Integrative Cases. Part II: ACQUIRING TOOLS. 5. International Trade. 6. Foreign Direct Investment. 7. Foreign Exchange. 8. Global and Regional Integration. Integrative Cases. Part III: STRATEGIZING AROUND THE GLOBE. 9. The Entrepreneurial Firm. 10. Foreign Market Entry. 11. Competitive Dynamics. 12. Strategic Alliances and Acquisitions. 13. Strategy, Structure, and Innovation in Multinationals. Integrative Cases. Part IV: BUILDING FUNCTIONAL EXCELLENCE. 14. Marketing and Supply Chain Management. 15. Human Resource Management. 16. Corporate Finance and Governance. 17. Corporate Social Responsibility. Integrative Cases. Glossary. Name Index. Organization Index. Subject Index.
Copyright Date
2023
Topic
Management, International / General
Lccn
2022-930544
Dewey Decimal
658/.049
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:186321654276
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Fast shipping, great book. Highly recommended seller. A+++
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