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Customer Bonding : Pathway to Lasting Customer Loyalty by Richard Cross and Janet Smith (1994, Hardcover)
Better World Books (2893333)
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- Buy It NowCustomer Bonding : Pathway to Lasting Customer Loyalty Hardcover
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About this product
Product Identifiers
PublisherMcGraw-Hill/Contemporary
ISBN-100844233188
ISBN-139780844233185
eBay Product ID (ePID)535069
Product Key Features
Book TitleCustomer Bonding : Pathway to Lasting Customer Loyalty
Number of Pages280 Pages
LanguageEnglish
Publication Year1994
TopicCustomer Relations
IllustratorYes
GenreBusiness & Economics
AuthorRichard Cross, Janet Smith
FormatHardcover
Dimensions
Item Height1 in
Item Weight22.1 Oz
Item Length9.3 in
Item Width6.3 in
Additional Product Features
LCCN94-011504
Dewey Edition20
Dewey Decimal658.8/12
SynopsisA unique approach to creating lasting customer relationships beginning with awareness-building, this book explains how to build progressively stronger bonds--through reward systems, lifestyle involvement, value sharing, and empowerment networks. Dozens of case studies and real-life examples demontrate how successful organizations have used customer bonding to improve loyalty.
LC Classification NumberHF5415.5.C8 1995
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