Picture 1 of 1
Picture 1 of 1
Positioning For Advantage: Techniques And Strategies To Grow Brand Value
US $26.00
Condition:
6 available
Shipping:
Located in: USA, United States
Delivery:
Estimated between Thu, Jun 13 and Mon, Jun 17 to 43230
Returns:
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:185435897950
Item specifics
- Condition
- ISBN
- 9780231189002
- Book Title
- Positioning for Advantage : Techniques and Strategies to Grow Brand Value
- Item Length
- 0.9 in
- Publisher
- Columbia University Press
- Publication Year
- 2021
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.1 in
- Genre
- Design, Business & Economics
- Topic
- Marketing / Industrial, Graphic Arts / Branding & Logo Design, Economics / General, Advertising & Promotion
- Item Width
- 0.6 in
- Item Weight
- 20.1 Oz
- Number of Pages
- 264 Pages
About this product
Product Information
Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive--that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the "theory-doing gap"--understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools--from strategic positioning concepts to strategy mapping to influencer maps--Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
Product Identifiers
Publisher
Columbia University Press
ISBN-10
0231189001
ISBN-13
9780231189002
eBay Product ID (ePID)
5050035283
Product Key Features
Book Title
Positioning for Advantage : Techniques and Strategies to Grow Brand Value
Format
Hardcover
Language
English
Topic
Marketing / Industrial, Graphic Arts / Branding & Logo Design, Economics / General, Advertising & Promotion
Publication Year
2021
Illustrator
Yes
Genre
Design, Business & Economics
Number of Pages
264 Pages
Dimensions
Item Length
0.9 in
Item Height
0.1 in
Item Width
0.6 in
Item Weight
20.1 Oz
Additional Product Features
Intended Audience
Trade
Lc Classification Number
Hd69.B7w45 2021
Reviews
Whitler not only fills the theory-practice gap in marketing strategy with a hands-on focus on building marketing skills around key tools, but goes beyond descriptions to guide readers on broader applications for later use in corporate life., Comprehensively detailed, well organized, thoroughly 'user friendly' in presentation, 'Positioning for Advantage: Techniques and Strategies to Grow Brand Value' is a complete DIY instructional guide and manual with respect to branding a service of product in today's highly competitive market places., Achieving positional superiority across product, packaging, communication, and go-to-market efforts are the keys to brand building and often category growth. The challenge is how to get there. Kimberly A. Whitler's book provides concrete strategies and examples that help the reader move beyond the 'what' to the 'how.' This is an essential read for any brand leader to increase their skills and move from insight to action. It's a great blend of academic research and practical know-how that I wish I had had in my library years ago., In my work with executives, I find a thought flow like this works best: concepts > tools that "work the concept" > examples or case studies > "now do this yourself." This helps move executives from conceptual understanding to developing skill, and Kim has done just that with this book. Each chapter introduces a concept and then presents tools and examples to help the reader understand how to apply the tools. Positioning for Advantage is a great way to bridge from academic concepts to practical tools and applications., In my work with executives, I find a thought flow like this works best: concepts > tools that "work the concept" > examples or case studies > "now do this yourself." This helps move executives from conceptual understanding to developing skill, and Whitler has done just that with this book. Each chapter introduces a concept and then presents tools and examples to help the reader understand how to apply the tools. Positioning for Advantage is a great way to bridge from academic concepts to practical tools and applications., Never before have we seen a time when purpose, authenticity, and value proposition for brands are so critical. Kimberly A. Whitler provides a wonderful roadmap for academics and CMOs alike as we navigate this new world. This is a must-read for anyone who hopes to build tomorrow's enduring brand., Positioning for Advantage is a valuable resource for B2B marketers. The customer-centric, market-centric approach to brand positioning described by Kimberly Whitler will help B2B marketers build powerful brands that will drive revenue growth., Never before have we seen a time where the purpose, authenticity and value proposition for brands is so critical. In her book, Dr. Whitler provides a wonderful roadmap for both academics and CMO's alike as we navigate this new world. This is a must read for anyway who hopes to build tomorrow's enduring brand., In my consulting, one of the biggest challenges I talk about with executives is how to drive growth. Most books on the topic tend to focus on big-picture conceptual ideas without clarity on "how to do work differently" to achieve success. Whitler's book is novel because she bridges the lofty conceptual ideas with specific skill-building tools that can help people become more proficient at "doing" marketing--all of which helps drive brand growth. It's a must read for anybody who wants to better understand how to create positional advantage for brands and businesses.
Table of Content
Acknowledgments Introduction and Organizing Framework 1. The Marketing Impact Framework Marketing Strategy Tools 2. The Positioning Concept 3. The Brand Essence Statement 4. Strategy Mapping Methods Bridging Tools--From Strategy to Implementation 5. The Strategic Marketing Plan 6. The Creative Brief Marketing Plan Tools 7. The Marketing Technology Blueprint 8. Key Opinion Leader and Influencer Mapping 9. Brand Measurement Methods Pulling It Together 10. Activating the Tools through Practice and Implementation Notes Index
Copyright Date
2021
Lccn
2020-056646
Dewey Decimal
658.827
Dewey Edition
23
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:185435897950
Shipping and handling
Item location:
USA, United States
Ships to:
United States
Excludes:
APO/FPO, Africa, Alaska/Hawaii, Asia, Barbados, Bermuda, Canada, Central America and Caribbean, Europe, French Guiana, French Polynesia, Greenland, Guadeloupe, Libya, Martinique, Mexico, Middle East, New Caledonia, Oceania, Reunion, Russian Federation, Saint Pierre and Miquelon, South America, Southeast Asia, US Protectorates, Ukraine, Venezuela
Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
---|---|---|---|---|
Free shipping | Free | United States | Economy Shipping | Estimated between Thu, Jun 13 and Mon, Jun 17 to 43230 |
US $6.95 | US $6.95 | United States | Standard Shipping (UPS Ground) | Estimated between Thu, Jun 13 and Sat, Jun 15 to 43230 |
Handling time |
---|
Will usually ship within 3 business days of receiving cleared payment. |
Taxes |
---|
Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Return policy
After receiving the item, contact seller within | Refund will be given as | Return shipping |
---|---|---|
30 days | Money Back | Buyer pays for return shipping |
Refer to eBay Return policyopens in a new tab or window for more details. You are covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
Payment details
Payment methods
Seller feedback (213,944)
f***f (1359)- Feedback left by buyer.
Past month
Verified purchase
Excellent Seller, Goes The Extra Mile. Smooth Transaction, Shipped Very Quickly, As Advertised; Good Price; Well Packaged & Delivered Within a Few Days. Item in Described Promised Condition, Thank You Very Much!!!!!!!!!!! A+
o***o (94)- Feedback left by buyer.
Past year
Verified purchase
A pleasant overall experience! They had a rather hard-to-find book on Persian calligraphy for a good price and free shipping. The status said shipped before any tracking was uploaded so I messaged them the next day to ask them to provide a tracking number. They never responded, but tracking was added to my eBay details that night. It took about five days to get here to Los Angeles from LaVergne, Tennessee and came in a strong, secure envelope. The book was in good condition and as described.
t***c (1660)- Feedback left by buyer.
Past 6 months
Verified purchase
Lovely, quirky Edward Gorey coloring book exactly as described in the listing. Fast shipping and packed well with care to survive its potentially perilous postal journey without damage. Smooth transaction and great communication from this highly recommended seller. A+eBay experience!
Product ratings and reviews
More to explore :
- Photography Techniques Hardcover Nonfiction Books,
- Strategy Textbooks,
- Management Techniques Hardcover Nonfiction Books,
- Value Tales Children's & Young Adults' Fiction Books,
- Nonfiction Books Fiction & Management Techniques,
- Strategy Textbook Textbooks,
- Fiction & Think and Grow Rich Nonfiction Books,
- Nonfiction Books Fiction & Photography Techniques with Dust Jacket,
- Fiction & Think and Grow Rich Nonfiction Books in English,
- Think and Grow Rich Hardcover Nonfiction Books & Magazines