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Generation Y In Consumer And Labour Markets
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eBay item number:184052524713
Item specifics
- Condition
- Book Title
- Generation Y In Consumer And Labour Markets
- ISBN
- 9781138945685
- Subject Area
- Business & Economics, Social Science
- Publication Name
- Generation Y in Consumer and Labour Markets
- Publisher
- Taylor & Francis Group
- Item Length
- 9 in
- Subject
- Organizational Behavior, Consumer Behavior, Sociology / General, Workplace Culture
- Publication Year
- 2015
- Series
- Routledge Interpretive Marketing Research Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Weight
- 8.9 Oz
- Item Width
- 6 in
- Number of Pages
- 174 Pages
About this product
Product Information
Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities, Generation Y not only influences consumption patterns, they also bring their values to work life, thus changing the attitudes towards the employee-employer relationship and how work is being done. This book delves into the substantial research body on characteristics and behaviors of the Generation Y, including their relation to other generations and the role of understanding generations in developing effective and attractive organizations.
Product Identifiers
Publisher
Taylor & Francis Group
ISBN-10
1138945684
ISBN-13
9781138945685
eBay Product ID (ePID)
211777667
Product Key Features
Number of Pages
174 Pages
Language
English
Publication Name
Generation Y in Consumer and Labour Markets
Publication Year
2015
Subject
Organizational Behavior, Consumer Behavior, Sociology / General, Workplace Culture
Type
Textbook
Subject Area
Business & Economics, Social Science
Series
Routledge Interpretive Marketing Research Ser.
Format
Trade Paperback
Dimensions
Item Weight
8.9 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Dewey Edition
23
Reviews
'Parment (research fellow, Stockholm Univ.) examines the role of Generation Y in consumer and labor markets, shedding light on how society, the market environment, and the social environment have shaped the values and attitudes of this generation. This insightful volume is based on data collected from a series of surveys and focus groups, mostly in Europe and the Americas. Summing Up: Highly recommended. Business managers, business faculty, and undergraduate and graduate business students.' - G. E. Kaupins, Boise State University in CHOICE
Target Audience
College Audience
Dewey Decimal
331.340973
Lc Classification Number
Hq799.5.P37 2015
Table of Content
1. Introduction 2. Generational Cohorts and the Emergence of Generation Y 3. Generation Y and Society: Values and Defining Moments 4. Generation Y and the Market Environment 5. Generation Y and the Social Environment 6. Generation Y as Consumers and Coworkers
Copyright Date
2012
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:184052524713
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