B2B Customer Experience : A Practical Guide to Delivering Exceptional CX by Nick Hague and Paul Hague (2023, Trade Paperback)

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Peter Field, Marketing Consultant . "This book brings the world of B2B CX to life with case studies and data. The focus on B2B is what makes this book a compelling read. Nick and Paul Hague's vast experience has been detailed in five easily digestible sections that hold the readers hand from 'Why bother?'.

About this product

Product Identifiers

PublisherKogan Page, The Limited
ISBN-101398608513
ISBN-139781398608511
eBay Product ID (ePID)13083490507

Product Key Features

SubjectMarketing / General, Consumer Behavior, Commerce, Marketing / Direct
Number of Pages272 Pages
Publication Year2023
Publication NameB2b Customer Experience : a Practical Guide to Delivering Exceptional Cx
TypeTextbook
FormatTrade Paperback
LanguageEnglish
AuthorNick Hague, Paul Hague
Subject AreaBusiness & Economics

Dimensions

Item Width5.5 in
Item Length8.5 in
Item Height0.8 in
Item Weight13.8 oz.

Additional Product Features

Intended AudienceCollege Audience
Edition Number2

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