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Enterprise Content Strategy : A Project Guide by Kevin Nichols (2015, Trade Paperback)

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About this product

Product Identifiers

PublisherXml Press

ISBN-101937434443

ISBN-139781937434441

eBay Product ID (ePID)25038575216

Product Key Features

Number of Pages160 Pages

Publication NameEnterprise Content Strategy : a Project Guide

LanguageEnglish

Publication Year2015

SubjectBusiness Communication / General, Management Information Systems, Enterprise Applications / General

TypeTextbook

Subject AreaComputers, Business & Economics

AuthorKevin Nichols

FormatTrade Paperback

Dimensions

Item Height0.3 in

Item Weight16 Oz

Item Length8.5 in

Item Width5.5 in

Additional Product Features

Intended AudienceTrade

Dewey Edition23

IllustratedYes

Dewey Decimal658.4038011

SynopsisKevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization.Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy.Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how.About the AuthorKevin Nichols (@kpnichols) is an award-winning thought leader, digital industry enthusiast, and author with more than 19 years of professional experience. As leader of one of the oldest global content strategy teams, Kevin has grown that team to become one of the largest and most successful in the world. Kevin has been a forerunner and major contributor to user experience and content strategy. He has authored numerous articles on content strategy, user experience, and digital strategy. You can learn more about him at kevinpnichols.com.In 2014, he coauthored (with Donald Chesnut) UX For Dummies., Kevin P. Nichols' Enterprise Content Strategy: A Project Guide outlines best practices for conducting and executing content strategy projects. His book is a step-by-step guide to building an enterprise content strategy for your organization. Enterprise Content Strategy draws on Kevin Nichols' experience managing one of the largest and most successful global content strategy teams to provide an insider's look at how to build an enterprise content strategy. Full of definitions, questions you need to ask, checklists, and guidelines, this book focuses not on the what or why, but on the how. About the Author Kevin Nichols (@kpnichols) is an award-winning thought leader, digital industry enthusiast, and author with more than 19 years of professional experience. As leader of one of the oldest global content strategy teams, Kevin has grown that team to become one of the largest and most successful in the world. Kevin has been a forerunner and major contributor to user experience and content strategy. He has authored numerous articles on content strategy, user experience, and digital strategy. You can learn more about him at kevinpnichols.com. In 2014, he coauthored (with Donald Chesnut) UX For Dummies.

LC Classification NumberHD30.213