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Using Qualitative Research in Advertising : Strategies, Techniques, and...
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A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See the seller’s listing for full details and description of any imperfections.
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Located in: Topeka, Kansas, United States
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eBay item number:176739316225
Item specifics
- Condition
- ISBN
- 9780761923831
- Subject Area
- Education, Business & Economics
- Publication Name
- Using Qualitative Research in Advertising : Strategies, Techniques, and Applications
- Publisher
- SAGE Publications, Incorporated
- Item Length
- 9 in
- Subject
- Advertising & Promotion, Teaching Methods & Materials / General
- Publication Year
- 2002
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.4 in
- Item Weight
- 8 Oz
- Item Width
- 6 in
- Number of Pages
- 152 Pages
About this product
Product Identifiers
Publisher
SAGE Publications, Incorporated
ISBN-10
0761923837
ISBN-13
9780761923831
eBay Product ID (ePID)
2227371
Product Key Features
Number of Pages
152 Pages
Language
English
Publication Name
Using Qualitative Research in Advertising : Strategies, Techniques, and Applications
Subject
Advertising & Promotion, Teaching Methods & Materials / General
Publication Year
2002
Type
Textbook
Subject Area
Education, Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
8 Oz
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
College Audience
LCCN
2002-000278
Dewey Edition
21
Illustrated
Yes
Dewey Decimal
659.1/07/2
Table Of Content
1. Introduction and OverviewAcknowledgmentsA Brief History of Account PlanningThe Function of PlanningThe Role of Research in the Day-to-Day Activities of Account PlannersStages of Account PlanningExamplesAccount Planning as part of the Overall Marketing EffectOrganization of This Book2. A Qualitative View of the World: Theory and Data AnalysisInside the Qualitative WorldAssumptions That BindQualitative WordsThe Qualitative ApproachQualitative MethodsQualitative DataAnalysis of Qualitative DateSummaryKey TermsExercisesRelated Reading3. Ethnographic Methods for Advertising ResearchGetting EmicParticipant ObservationGeneral Issues With Participant Observation StudiesPanel StudiesGeneral Issues With Panel StudiesGetting Ready to ListenSummaryKey TermsExercisesRelated Reading4. Listening to Consumers: The Qualitative InterviewCharacteristics of Qualitative InterviewingGetting Ready to InterviewConducting the InterviewIntroducing ObjectsEnding the InterviewAnalyzing the Transcripts5. Projective Techniques6. Qualitative Research Online: Focus Groups and Interviews7. Briefing the Team: Writing and Presenting the Creative Brief8. Balancing Ideals with Real World Constraints9. Parting Thoughts
LC Classification Number
HF5814.U78 2002
Item description from the seller
Seller feedback (27)
- p***e (137)- Feedback left by buyer.Past yearVerified purchaseThe books are in excellent condition and since I purchased multiple items, the seller combined the shipping. They responded promptly to messages and sent the items in a timely manner. Great experience, I recommend this seller!The Politics Of Nonviolent Action Vol. 1&2 (#176771540108)
- c***c (3196)- Feedback left by buyer.Past 6 monthsVerified purchaseGood, fast response to a problem, Good sellerE-Myth : Why Most Small Businesses Don't Work and What to Do about It by Michael (#176732633052)
- 6***s (14)- Feedback left by buyer.Past yearVerified purchasefast shipping and book arrived as describedHuman, All Too Human : A Book for Free Spirits by Friedrich Nietzsche (1984) (#176737497203)
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Seller feedback (27)
- p***e (137)- Feedback left by buyer.Past yearVerified purchaseThe books are in excellent condition and since I purchased multiple items, the seller combined the shipping. They responded promptly to messages and sent the items in a timely manner. Great experience, I recommend this seller!The Politics Of Nonviolent Action Vol. 1&2 (#176771540108)
- c***c (3196)- Feedback left by buyer.Past 6 monthsVerified purchaseGood, fast response to a problem, Good sellerE-Myth : Why Most Small Businesses Don't Work and What to Do about It by Michael (#176732633052)
- 6***s (14)- Feedback left by buyer.Past yearVerified purchasefast shipping and book arrived as describedHuman, All Too Human : A Book for Free Spirits by Friedrich Nietzsche (1984) (#176737497203)