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Law and Advertising : A Guide to Current Legal Issues by Dean K. Fueroghne (2017, Hardcover)
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Is it acceptable to use images of real people, famous or not?. Can Nike talk about Adidas in its promotional campaign?. When can money be shown?. What constitutes puffery, or deceptive truth, or bait-and-switch advertising?.
- Buy It NowLaw and Advertising: A Guide to Current Legal Issues by Dean Keith Fueroghne
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About this product
Product Identifiers
PublisherRowman & Littlefield Publishers, Incorporated
ISBN-101442244887
ISBN-139781442244887
eBay Product ID (ePID)233927079
Product Key Features
Number of Pages398 Pages
LanguageEnglish
Publication NameLaw and Advertising : a Guide to Current Legal Issues
Publication Year2017
SubjectCommercial / General, Marketing / General, Media & the Law, Advertising & Promotion
FeaturesRevised
TypeTextbook
AuthorDean K. Fueroghne
Subject AreaLaw, Business & Economics
FormatHardcover
Dimensions
Item Height0.9 in
Item Weight32.1 oz.
Item Length10 in
Item Width7 in
Additional Product Features
Edition Number4
Intended AudienceScholarly & Professional
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