International Marketing by Ilkka A. Ronkainen and Michael R. Czinkota (2012,...

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Last updated on Dec 25, 2021 19:52:01 PSTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Subject
Marketing / General, General
ISBN
9781133627517
Subject Area
Business & Economics
Publication Name
International Marketing
Publisher
Cengage South-Western
Item Length
1.3 in
Publication Year
2012
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
10.8 in
Author
Michael Czinkota, Ilkka Ronkainen
Features
Revised
Item Weight
54.5 Oz
Item Width
8.4 in
Number of Pages
720 Pages
Category

About this product

Product Identifiers

Publisher
Cengage South-Western
ISBN-10
113362751X
ISBN-13
9781133627517
eBay Product ID (ePID)
14038617440

Product Key Features

Number of Pages
720 Pages
Language
English
Publication Name
International Marketing
Subject
Marketing / General, General
Publication Year
2012
Features
Revised
Type
Textbook
Subject Area
Business & Economics
Author
Michael Czinkota, Ilkka Ronkainen
Format
Trade Paperback

Dimensions

Item Height
10.8 in
Item Weight
54.5 Oz
Item Length
1.3 in
Item Width
8.4 in

Additional Product Features

Edition Number
10
Intended Audience
College Audience
Dewey Edition
22
Dewey Decimal
658.84
Table Of Content
Part I: THE INTERNATIONAL MARKETING ENVIRONMENT.1: Global Environmental Drivers.2: International Trade Frameworks and Policy.3: The Role of Culture.4: The Economic Environment.5: The Political and Legal Environment.Part II: FINDING GLOBAL CUSTOMERS.6: Consumer, Industrial, and Government Markets.7: Strategic Planning.8: Analyzing People and Markets.9: Market Entry and Expansion.10: Marketing Organization, Implementation, and Control.Part III: THE GLOBAL MARKETING MIX.11: Product Management and Global Brands.12: Global Marketing of Services.13: Advertising, Promotion, and Sales.14: Pricing Strategies and Tactics.15: Global Distribution and Logistics.Pare IV: LEADERSHIP IN GLOBAL MARKETING.16: Social Networks and Communication.17: Leadership, Corporate Social Responsibility, and Sustainability.18: New Directions and Challenges.Appendix: Finding Your Calling: Jobs and Careers in International Marketing.
Edition Description
Revised edition
Synopsis
INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!

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