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Jack Trout on Strategy by Jack Trout (2004, Hardcover) - Picture 1 of 1
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Jack Trout on Strategy by Jack Trout (2004, Hardcover)

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eBay item number:174795145659
Last updated on Aug 05, 2021 17:17:54 PDTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780071437943
Subject Area
Business & Economics
Publication Name
Jack Trout on Strategy
Item Length
7.9 in
Publisher
McGraw-Hill Companies, T.H.E.
Subject
Training, Marketing / General, Personal Success, Strategic Planning
Publication Year
2004
Type
Textbook
Format
Hardcover
Language
English
Item Height
0.8 in
Author
Jack Trout
Item Width
5.3 in
Item Weight
11.7 Oz
Number of Pages
144 Pages

About this product

Product Information

From the bestselling coauthor of Positioning --essential tactics for success in every marketing arena With his 1981 classic, Positioning , Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format. Trout on Strategy : Is an ideal introduction to the thinking of one of the century's most influential marketing innovators Explores Trout's major themes, including survival, perception, differentiation, and more Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today

Product Identifiers

Publisher
McGraw-Hill Companies, T.H.E.
ISBN-10
0071437940
ISBN-13
9780071437943
eBay Product ID (ePID)
30256298

Product Key Features

Author
Jack Trout
Publication Name
Jack Trout on Strategy
Format
Hardcover
Language
English
Subject
Training, Marketing / General, Personal Success, Strategic Planning
Publication Year
2004
Type
Textbook
Subject Area
Business & Economics
Number of Pages
144 Pages

Dimensions

Item Length
7.9 in
Item Height
0.8 in
Item Width
5.3 in
Item Weight
11.7 Oz

Additional Product Features

LCCN
2003-027640
Lc Classification Number
Hf5415.13.T7353 2004
Copyright Date
2004
Target Audience
Scholarly & Professional
Dewey Decimal
658.4/012
Dewey Edition
22

Item description from the seller

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