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Principles of Marketing, Student Value Edition (15th Edition)
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eBay item number:173363643263
Item specifics
- Condition
- ISBN
- 9780133128246
- EAN
- 9780133128246
- Publication Year
- 2013
- Type
- Textbook
- Format
- Ringbound
- Language
- English
- Publication Name
- Principles of Marketing, Student Value Edition
- Item Height
- 0.9in
- Item Length
- 10.8in
- Publisher
- Pearson Education
- Item Width
- 8.3in
- Item Weight
- 44 Oz
- Number of Pages
- 734 Pages
About this product
Product Information
Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. "Principles of Marketing "helps current and aspiring marketers master today s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers. The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage from traditional marketing all-stars such as P&G and McDonald s to new-age digital competitors such as Apple and Google."
Product Identifiers
Publisher
Pearson Education
ISBN-10
0133128245
ISBN-13
9780133128246
eBay Product ID (ePID)
159910933
Product Key Features
Publication Name
Principles of Marketing, Student Value Edition
Format
Ringbound
Language
English
Publication Year
2013
Type
Textbook
Number of Pages
734 Pages
Dimensions
Item Length
10.8in
Item Height
0.9in
Item Width
8.3in
Item Weight
44 Oz
Additional Product Features
Edition Number
15
Copyright Date
2014
Target Audience
College Audience
Topic
Marketing / General
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:173363643263
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Fairless Hills, Pennsylvania, United States
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Seller feedback (3,586)
a***s (111)- Feedback left by buyer.
Past 6 months
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Such great service! Book is in wonderful condition, just as described. Seller kindly sent a message when it shipped and it arrived right on time. Couldn’t be more pleased.
l***h (52)- Feedback left by buyer.
Past month
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Fantastic experience!! One of the best sellers I've ever dealt with; Very friendly, answered all questions; Package was received very quickly.
r***b (364)- Feedback left by buyer.
Past year
Verified purchase
Book has arrived! Some written notes with no delectable ink but pages remain in readable conditions! Thank you very much! Great price! Seller has fast shipping, my positive feedback for seller. Book description should be acceptable, not good, but I'm enough satisfied with shopping! Thank you again!
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