Building a Story Brand : Clarify Your Message So Customers Will Listen

funnyman176
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Item specifics

Condition
Acceptable
A book with obvious wear. May have some damage to the cover but integrity still intact. The binding may be slightly damaged but integrity is still intact. Possible writing in margins, possible underlining and highlighting of text, but no missing pages or anything that would compromise the legibility or understanding of the text. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Very slight stain on front cover. Otherwise, very good condition”
Intended Audience
Trade
ISBN
9780718033323
Book Title
Building a Story Brand : Clarify Your Message So Customers Will Listen
Publisher
HarperCollins Leadership
Item Length
8.7 in
Publication Year
2017
Format
Hardcover
Language
English
Illustrator
Yes
Item Height
0.9 in
Author
Donald Miller
Genre
Business & Economics
Topic
Marketing / General, Consumer Behavior, General
Item Weight
11.6 Oz
Item Width
5.8 in
Number of Pages
240 Pages
Category

About this product

Product Identifiers

Publisher
HarperCollins Leadership
ISBN-10
0718033329
ISBN-13
9780718033323
eBay Product ID (ePID)
235401241

Product Key Features

Book Title
Building a Story Brand : Clarify Your Message So Customers Will Listen
Number of Pages
240 Pages
Language
English
Topic
Marketing / General, Consumer Behavior, General
Publication Year
2017
Illustrator
Yes
Genre
Business & Economics
Author
Donald Miller
Format
Hardcover

Dimensions

Item Height
0.9 in
Item Weight
11.6 Oz
Item Length
8.7 in
Item Width
5.8 in

Additional Product Features

Intended Audience
Trade
LCCN
2017-937432
Dewey Edition
23
Number of Volumes
1 vol.
Dewey Decimal
658.8/02
Synopsis
New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses. Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers. X, More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand , Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers., More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers., New York Times best-selling author Donald Miller uses the seven universal elements of powerful stories to teach listeners how to dramatically improve how they connect with customers and grow their businesses.
LC Classification Number
HF5415.1255.M5473

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4.9
16 product ratings
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  • by kayj14art
    Feb 16, 2021Top favorable review

    My go-to guide for business!

    This is a quick-read book filled with a great outline for successfully marketing a business, product, etc. It is my go-to when I am creating new advertising for my businesses. It's a great book and I'm glad the author shared his knowledge!

    Verified purchase: YesCondition: NewSold by: brsinqu0

  • by mvaklyes
    Nov 13, 2020

    Helpful, practical books to get RESULTS

    This is my SECOND copy! So yes, this is a fabulous book. How many books have you bought then read the first few pages or the first few chapters and said, "Oh, okay, that's helpful" and then you just stopped. You won't do that with this book. I would tell myself, "Oh, I'll just read this chapter before I go to my meeting." And then, I would find myself saying, "I'll just peek at the next chapter" and then I had to force myself to put it down. This book gives practical advice that you can implement tomorrow morning at 8 AM. (No, the book isn't magic. You have to do the work he outlines!) More importantly, after I've implemented what he outlines (in simple, ordinary user-friendly terms) I've gotten better results. I read business books all the time. This is among the best I've ever ...

    Verified purchase: YesCondition: Pre-OwnedSold by: teffertstore

  • by samiller713
    Jan 05, 2021

    I've seen the author several times

    He's a compelling speaker. He's an experienced writer as well. The book is great for people who sell themselves as well as a service.

    Verified purchase: YesCondition: NewSold by: abiand_44

  • by cdbda.br.kwirp9n
    Dec 08, 2020

    Building A Story Brand Review

    This book was recommended to me. My application is a limited focus. However, I can see how someone seeking customers would benefit greatly. It is easy to understand and apply.

    Verified purchase: YesCondition: NewSold by: dadrock75465

  • by canucknky
    Aug 25, 2020

    Thoughtful and Practical

    Great ideas, set out in a very readable format with practical solutions

    Verified purchase: YesCondition: Pre-OwnedSold by: second.sale

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