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About this item
Seller assumes all responsibility for this listing.
eBay item number:167449354394
Item specifics
- Condition
- Release Year
- 2009
- ISBN
- 9781427798619
- Book Title
- Word of Mouth Marketing : How Smart Companies Get People Talking
- Publisher
- Kaplan Publishing
- Item Length
- 9 in
- Publication Year
- 2009
- Format
- Trade Paperback
- Language
- English
- Illustrator
- Yes
- Features
- Revised
- Genre
- Business & Economics
- Topic
- Marketing / General, Advertising & Promotion
- Item Width
- 6 in
- Number of Pages
- 206 Pages
About this product
Product Identifiers
Publisher
Kaplan Publishing
ISBN-10
1427798613
ISBN-13
9781427798619
eBay Product ID (ePID)
70905401
Product Key Features
Book Title
Word of Mouth Marketing : How Smart Companies Get People Talking
Number of Pages
206 Pages
Language
English
Publication Year
2009
Topic
Marketing / General, Advertising & Promotion
Features
Revised
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Length
9 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
LCCN
2008-050920
Dewey Edition
22
Reviews
"Noni Carter is an important new voice in black literature. Get on board now because we'll be hearing from her for a long, long time."-- Reginald Hudlin, producer/director ofHouse PartyandBoomerangand author ofThe Black PantherSeries, "Few young novelists have the gift, range, and courage to tackle the sin of Slavery. Noni Carter does just that. And she does it well. ReadGood Fortuneand know that she has that rare quality of a natural storyteller--simple, poetic, and intensely emotional. This is extraordinary writing, rich in history, full of triumph." -- Kwame Alexander, author ofCrush: Love Poems, and founder of Book-in-a-Day, Inc., "Noni Carter is an old wise soul in the body of a beautiful young woman. She has listened to the elders and the ancestors and brought us a story from the past that gives hope to our present and future. " -- Bertice Berry, author ofRedemption SongandThe Ties That Bind, "A quick, practical, and extremely useful guide to word of mouth marketing."- Emanuel Rosen, author ofThe Anatomy of Buzz "As I read throughWord of Mouth MarketingI felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one's worth your time."- Jonah Bloom, Executive Editor,Advertising Age "It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life."- Bob Garfield, Co-host, NPR'sOn The Media* "No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz."- Peter Fader, Professor, Wharton School "A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company."- Ed Keller and Jon Berry, authors ofThe Influentials "It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend."- Brad Santeler, Director, Kimberly-Clark "Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here."-Geoff Ramsey, eMarketer, ""A quick, practical, and extremely useful guide to word of mouth marketing.""-Emanuel Rosen, author of The Anatomy of Buzz""As I read throughWord of Mouth MarketingI felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one's worth your time.""-Jonah Bloom, Executive Editor, Advertising Age""It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life.""-Bob Garfield, Co-host, NPR's On The Media""No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz.""-Peter Fader, Professor, Wharton School""A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company.""-Ed Keller and Jon Berry, authors of The Influentials""It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend.""-Brad Santeler, Director, Kimberly-Clark""Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here.""-Geoff Ramsey, eMarketer, ""A quick, practical, and extremely useful guide to word of mouth marketing."" Emanuel Rosen, author of The Anatomy of Buzz ""As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one's worth your time."" Jonah Bloom, Executive Editor, Advertising Age ""It's brief. It's elementary. It's obvious. But the Truth often is. Read this book to relearn what you always knew just in time for it to change your business life."" Bob Garfield, Co-host, NPR's On The Media ""No one knows word of mouth (the good, the bad, and the measurable) better than Andy Sernovitz."" Peter Fader, Professor, Wharton School ""A primer chock full of great stories, tips, and exercises to make you a better word of mouth marketer, no matter what size company you work for. Read it, and you will increase your influence with your customers, and make yourself more influential in your company."" Ed Keller and Jon Berry, authors of The Influentials ""It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend."" Brad Santeler, Director, Kimberly-Clark ""Andy brings it together perfectly: the vision, the strategy, and the practical how-to. It's all here."" Geoff Ramsey, eMarketer, "Noni Carter was only a child when she first conceived of this story of a young girl's journey from freedom to slavery and back to ultimate freedom--but her debut novel is written with wisdom and heart far beyond her years. Well researched and delightfully well-written,Good Fortuneis an empowering testament to history that will move readers both young and old." -- Tananarive Due, American Book Award-winning author ofThe Black RoseandJoplin's Ghost
Afterword by
Kawasaki, Guy.
Dewey Decimal
659.13/3
Edition Description
Revised edition
Synopsis
Who Is Talking About You? Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the worlds most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential ......, Make People Talk. With straightforward advice and humour, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth. Ever wonder why everyone is talking about a certain restaurant, car, band, or dry cleaner--and why other businesses and products are ignored? Discover why some products become huge successes without a penny of promotion - and why some multi-million-dollar advertising campaigns fail to get noticed., Who Is Talking About You? Master the art of word of mouth marketing with this practical hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the worlds most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzzwhen to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleanerand why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotionand why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing businessthat honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.
LC Classification Number
HF5827.95.S47 2009
Item description from the seller
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- h***a (130)- Feedback left by buyer.Past 6 monthsVerified purchaseExceptional experience, start to finish!!! Excellent communication, shipping was fast, the "pre-owned" described item's condition including all of the original packaging to keep the lens safe! Item was as described, and a great value. Would buy aging from this seller.Vivitar Auto Basic Automatic Telephoto Lens 135mm f2.8 IOB (#396979769811)
- l***j (1792)- Feedback left by buyer.Past 6 monthsVerified purchaseHighly recommend this Goodwill seller the shipping was very quick received items in 5 days the packaging & value were good & item was as describedKiller Fame (Stella Knox FBI Mystery Series) (#167381607033)
- 2***o (84)- Feedback left by buyer.Past 6 monthsVerified purchaseOrdered cookbook late Sunday morning. Shipped early Monday morning. Arrived on time Wednesday late morning from within WI by USPS Bound Printed Matter in good condition shipped in a white exterior / gray interior plastic mailing envelope. Accurate description. Printed invoice included. Great value from a not-for-profit organization. Thanks!Taste of Home's 2003 Quick Cooking Annual Recipes by (2003) Hardcover (#396296720983)
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Seller feedback (359,992)
- h***a (130)- Feedback left by buyer.Past 6 monthsVerified purchaseExceptional experience, start to finish!!! Excellent communication, shipping was fast, the "pre-owned" described item's condition including all of the original packaging to keep the lens safe! Item was as described, and a great value. Would buy aging from this seller.Vivitar Auto Basic Automatic Telephoto Lens 135mm f2.8 IOB (#396979769811)
- l***j (1792)- Feedback left by buyer.Past 6 monthsVerified purchaseHighly recommend this Goodwill seller the shipping was very quick received items in 5 days the packaging & value were good & item was as describedKiller Fame (Stella Knox FBI Mystery Series) (#167381607033)
- 2***o (84)- Feedback left by buyer.Past 6 monthsVerified purchaseOrdered cookbook late Sunday morning. Shipped early Monday morning. Arrived on time Wednesday late morning from within WI by USPS Bound Printed Matter in good condition shipped in a white exterior / gray interior plastic mailing envelope. Accurate description. Printed invoice included. Great value from a not-for-profit organization. Thanks!Taste of Home's 2003 Quick Cooking Annual Recipes by (2003) Hardcover (#396296720983)