Branding: In Five and a Half Steps - Hardcover, by Johnson Michael - Very Good

sportydad17
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eBay item number:167247212625
Last updated on Jan 15, 2025 23:16:50 PSTView all revisionsView all revisions

Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Book Title
Branding: In Five and a Half Steps
ISBN
9780500518960
Subject Area
Design, Business & Economics, Référence
Publication Name
Branding in Five and a Half Steps
Publisher
Thames & Hudson
Item Length
10 in
Subject
Graphic Arts / Branding & Logo Design, Marketing / General, Consumer Guides
Publication Year
2016
Type
Not Available
Format
Hardcover
Language
English
Item Height
1.6 in
Author
Michael Johnson
Item Weight
50.6 Oz
Item Width
8.5 in
Number of Pages
320 Pages
Category

About this product

Product Information

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process. In Branding , Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question--the missing gap in the market--to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand--from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. With more than 1,000 vibrant illustrations showcasing the world's most successful corporate identities, as well as generic templates enabling you to create your own brand or ad with ease, Branding explores every step of the development process required to create the simplest and most immediately compelling brands.

Product Identifiers

Publisher
Thames & Hudson
ISBN-10
0500518963
ISBN-13
9780500518960
eBay Product ID (ePID)
220366858

Product Key Features

Number of Pages
320 Pages
Language
English
Publication Name
Branding in Five and a Half Steps
Publication Year
2016
Subject
Graphic Arts / Branding & Logo Design, Marketing / General, Consumer Guides
Type
Not Available
Subject Area
Design, Business & Economics, Référence
Author
Michael Johnson
Format
Hardcover

Dimensions

Item Height
1.6 in
Item Weight
50.6 Oz
Item Length
10 in
Item Width
8.5 in

Additional Product Features

LCCN
2016-931255
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8/27
Intended Audience
Trade
Lc Classification Number
Hf5415.1255

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sportydad17

98.6% positive feedback•948 items sold

Joined Sep 2017
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    i so needed this to be a great purchase and the seller surpassed that need! wanted this set of books for one of my daughters and really wanted all to be in good condition. i sent some questions and the seller was very kind about answering (not all are, at all!) books were boxed extremely well, recieved quickly, and i’m so grateful that books are exactly, if not better, than seller described. thank you…very much!
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5.0
1 product ratings
  • 1 users rated this 5 out of 5 stars
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  • by ephraim99
    Jun 15, 2021

    Good balance of art and data

    A great balance of data, text, and loads of interesting images and examples on each page. No page is boring. I'd recommend this to anyone who wants to fully understand how the branding process works.

    Verified purchase: YesCondition: Pre-Owned

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