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Electronic Commerce by Gary Schneider (2016, Trade Paperback)

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About this product

Product Identifiers

Publisher
Course Technology
ISBN-10
1305867815
ISBN-13
9781305867819
eBay Product ID (ePID)
219708080

Product Key Features

Number of Pages
624 Pages
Language
English
Publication Name
Electronic Commerce
Subject
Management Information Systems, General, E-Commerce / General (See Also Computers / Electronic Commerce), Information Technology
Publication Year
2016
Features
Revised
Type
Textbook
Subject Area
Computers, Business & Economics
Author
Gary Schneider
Format
Trade Paperback

Dimensions

Item Height
1.3 in
Item Weight
34.5 Oz
Item Length
9.2 in
Item Width
7.4 in

Additional Product Features

Edition Number
12
LCCN
2015-960926
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.054678
Edition Description
Revised edition
Table Of Content
PART I: INTRODUCTION.1. Introduction to Electronic Commerce.2. Technology Infrastructure: The Internet and the World Wide Web.PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE.3. Selling on the Web.4. Marketing on the Web.5. Business-to-Business Activities: Improving Efficiency and Reducing Costs.6. Social Networking, Mobile Commerce, and Online Auctions.7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE.8. Web Server Hardware and Software.9. Electronic Commerce Software.10. Electronic Commerce Security.11. Payment Systems for Electronic Commerce.PART IV: INTEGRATION.12. Planning for Electronic Commerce.
Synopsis
Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and todays most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action., Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today's most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing "Learning From Failure" segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
LC Classification Number
HF5548.32.S284 2017

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item 1 Electronic Commerce by Gary Schneider (2016, Trade Paperback, Revised edition)
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item 2 Electronic Commerce by Gary Schneider (2016, Trade Paperback)
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item 3 Good19 Electronic Commerce Gary P. Schneider
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item 10 Electronic Commerce by Gary Schneider (2016, Trade Paperback, Revised edition)
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item 12 Electronic Commerce, Paperback by Schneider, Gary P., Ph.D.
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item 17 Electronic Commerce 12th Edition by Gary Schneider (English) Paperback Book
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4 out of 5 stars
by valenz_54Sep 21, 2022
Good academic book
It's a textbook for a class, and very thorough and includes the history of e-commerce.
Verified purchase: Yes | Condition: Pre-owned

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