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Alchemy The Magic of Original Thinking in a Wo. Sutherland

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Alchemy : The Magic of Original Thinking in a World of Mind-numbing Conformity, Paperback by Sutherland, Rory, ISBN 0753556529, ISBN-13 9780753556528, Brand New, Free shipping in the US And why do we prefer stripy toothpaste?Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem.