CRAFTING & EXECUTING STRATEGY 18th Edition 9780078112720 - [NEW]

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
ISBN
9780078112720
EAN
9780078112720
Publication Year
2011
Type
Textbook
Format
Hardcover
Language
English
Author
A. J., III Strickland, John Gamble, Arthur Thompson, Margaret Peteraf
Publisher
McGraw-Hill Higher Education
Number of Pages
944 Pages
Category

About this product

Product Information

Overview:The 18th edition of Crafting and Executing Strategyrepresents one of our most important and thoroughgoing revisions ever. The newest member of the author team, Margie Peteraf, led a thorough re-examination of every paragraph on every page of the 17th edition chapters. The overriding objectives were to inject new perspectives and the best academic thinking, strengthen linkages to the latest research findings, modify the coverage and exposition as needed to ensure squarely on-target content, and give every chapter a major facelift. While this 18th edition retains the same 12-chapter structure of the prior edition, every chapter has been totally refreshed. And the chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Known for its cases and teaching notes, this edition provides an unparalleled case line upof 28 cases. (1) 25 of the 28 cases are brand new or extensively updated for this edition, (2) The selection of cases is diverse, timely, and thoughtfully-crafted and complements the text presentation pushing students to apply the concepts and analytical tools they have read about. (3) Many cases involve high-profile companies. (4) And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design. Thompson 18e, your best case scenario!

Product Identifiers

Publisher
McGraw-Hill Higher Education
ISBN-10
0078112729
ISBN-13
9780078112720
eBay Product ID (ePID)
102927993

Product Key Features

Publication Year
2011
Number of Pages
944 Pages
Language
English
Type
Textbook
Author
A. J., III Strickland, John Gamble, Arthur Thompson, Margaret Peteraf
Format
Hardcover

Dimensions

Weight
64.3 Oz
Length
10.1in
Height
1.5in
Width
7.6in

Additional Product Features

LCCN
2010-050276
Edition Number
18
Group
College Audience
Grade to
College Freshman
Dewey Decimal
658.4/012
Lc Classification Number
Hd30.28.T53 2012
Copyright Date
2012
Dewey Edition
22
Publication Date
2011-01-27
Grade from
College Freshman
Illustrated
Yes

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