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Strategic Management of Technological Innovation by Melissa A. Schilling (2016, Trade Paperback)

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About this product

Product Identifiers

PublisherMcgraw-Hill Education

ISBN-101259539067

ISBN-139781259539060

eBay Product ID (ePID)219709457

Product Key Features

Number of Pages336 Pages

Publication NameStrategic Management of Technological Innovation

LanguageEnglish

SubjectGeneral, Management, Strategic Planning

Publication Year2016

TypeTextbook

Subject AreaTechnology & Engineering, Business & Economics

AuthorMelissa A. Schilling

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Weight17.6 Oz

Item Length9.1 in

Item Width7.8 in

Additional Product Features

Edition Number5

Intended AudienceCollege Audience

LCCN2015-043171

Dewey Edition23

Grade FromCollege Freshman

IllustratedYes

Dewey Decimal658.4/012

Grade ToCollege Graduate Student

Table Of ContentPreface Introduction 1 PART ONE Industry Dynamics of Technological Innovation 13 Sources of Innovation 15 Types and Patterns of Innovation 43 Standards Battles and Design Dominance 67 Timing of Entry 89 PART TWO Formulating Technological Innovation Strategy 107 Defining the Organization's Strategic Direction 109 Choosing Innovation Projects 129 Collaboration Strategies 153 Protecting Innovation 183 PART THREE Implementing Technological Innovation Strategy 209 Organizing for Innovation 211 Managing the New Product Development Process 235 Managing New Product Development Teams 265 Crafting a Deployment Strategy 283 INDEX 311

SynopsisAnalyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation., Analyze. Formulate. Implement. Melissa Schilling'sStrategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.

LC Classification NumberHD45.S3353 2017