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Isky : Ed Isky Iskenderian and the History of Hot Rodding by Matt Stone (2017, Hardcover)

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About this product

Product Identifiers

PublisherCartech, Incorporated

ISBN-101613252900

ISBN-139781613252901

eBay Product ID (ePID)27038535556

Product Key Features

Book TitleIsky : Ed Isky Iskenderian and the History of Hot Rodding

Number of Pages208 Pages

LanguageEnglish

Publication Year2017

TopicAutomotive / History, Automotive / General

IllustratorYes

GenreTransportation

AuthorMatt Stone

FormatHardcover

Dimensions

Item Height0.5 in

Item Weight15 oz

Item Length7 in

Item Width10 in

Additional Product Features

LCCN2016-026961

ReviewsOne of the best books about the sport and hobby of racing and performance cars and the people of the scene., It's a good read made better because Ed Iskenderian and his history is filled with such joi de vivre ., Isky is a fun read about a guy who knew exactly what he wanted to accomplish and how to go about doing it., Winner of the prestigious Dean Batchelor Award for Excellence in Automotive Journalism and Best Book of the Year., You will enjoy the stories recorded here as much as Ed 'Isky' Iskenderian seems to enjoy telling them.

Number of Volumes1 vol.

Table Of ContentDedication Acknowledgments and Thanks . Foreword by Vic Edelbrock Jr. Introduction Chapter 1:In the Beginning Chapter 2: The Isky Roadster Chapter 3: $100 a Day Chapter 4:Growing the Business and the Industry Chapter 5: Isky Cars and Drivers Chapter 6:Beyond 1960 and Isky Today Chapter 7: Promote, Promote, Promote! Index

SynopsisTo tell the life story of Ed "Isky" Iskenderian is to tell the history of hot rodding in America. Ed was there from the very beginning. Isky: Ed "Isky" Iskenderian and the History of Hot Rodding , tells the whole story, from his pre-war Lake Muroc and car club activities, his service in the military, starting a small business fabricating parts and making cams in the back of a rented shop, and then selling cams to other rodders. It covers how he grew a business from a single cam grinder and became the leading cam authority in barely 10 years., Delve into the life of Ed Iskenderian, a gifted machinist with a natural knack for promotion, who started a cam business from the ground up and became a leading cam authority and hot rodding icon. Isky: Ed Iskenderian and the History of Hot Rodding , tells the whole story, including his pre-war Lake Muroc and car club activities, his military service, how he started a small business fabricating parts and making cams in the back of a rented shop, and how he then sold those cams to other rodders. It covers how he grew a business from a single cam grinder and became an authority in the field in barely 10 years. To tell the life story of Ed "Isky" Iskenderian is to tell the history of hot rodding in America. Ed was there from the very beginning. Born in 1921 to first-generation Armenian immigrants, Ed's first hobby was ham radio, but like many young men in the years before World War II, his interest turned to automobiles, especially hot rods. Ed had natural skills in metal working and machining that were developed in high school. He wanted to further develop those skills, so he joined the Air Corps to continue his education and flew with Air Transport Command. By the time Ed was out of the service, the California hot rod scene was in full bloom with tens of thousands of vets who had the desire to make cars go fast. Ed was an early pioneer in the industry for print adverting and catalogs. He purchased an ad in the second issue of Hot Rod magazine. Sensing something big, his instincts, as always, were right. He was also the first to use T-shirts and uniforms as promotion. Ed was also among the first to understand the value of having successful race cars using his cams in their engines and wearing his decals on their fenders. The biggest names in the racing industry were running Isky cams, and Ed made sure the world knew it. Ed's company name went on to become one of the household names in the performance community. His continued success is an entertaining tale of mingling with industry icons, insight into the business of hot rodding, great stories of yesterday and today, and a life very well lived. You will enjoy the stories recorded here as much as Ed "Isky" Iskenderian seems to enjoy telling them.

LC Classification NumberGV1032.I75S74 2017