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Writing for the Web: Composing, Coding, and Constructing Web Sites by J. D. Applen (Hardback, 2013)
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Subtitle Composing, Coding, and Constructing Web Sites. Writing for the Web unites theory, technology, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and technology.
- Buy It NowWriting for the Web: Composing, Coding, and Constructing Web Sites by J.D. Apple
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Product Information
Writing for the Web unites theory, techlogy, and practice to explore writing and hypertext for website creation. It integrates such key topics as XHTML/CSS coding, writing (prose) for the Web, the rhetorical needs of the audience, theories of hypertext, usability and architecture, and the basics of web site design and techlogy. Presenting information in digestible parts, this text enables students to write and construct realistic and manageable Web sites with a strong theoretical understanding of how online texts communicate to audiences. Key features of the book include: * Screenshots of contemporary Web sites that will allow students to understand how writing for and linking to other layers of a Web site should work. * Flow charts that describe how Web site architecture and navigation works. * Parsing exercises in which students break down information into subsets to demonstrate how Web site architecture can be usable and scalable. * Detailed step-by-step descriptions of how to use basic techlogies such as file transfer protocols (FTP). * Hands-on projects for students to engage in that allow them to connect the various components in the text. * A companion website with downloadable code and additional pedagogical features: www.routledge.com/cw/applen Writing for the Web prepares students to work in professional roles, as it facilitates understanding of architecture and arrangement of written content of an organization's texts.Product Identifiers
PublisherTaylor & Francis Ltd
ISBN-100415883253
ISBN-139780415883252
eBay Product ID (ePID)152368651
Product Key Features
Number of Pages320 Pages
Publication NameWriting for the Web : Composing, Coding, and Constructing Web Sites
LanguageEnglish
Publication Year2013
SubjectComputing: Textbooks & Study Guides
TypeTextbook
AuthorJ. D. Applen
Subject AreaComputers, Technology & Engineering, Language Arts & Disciplines
FormatUnsewn / Adhesive Bound, Hardcover
Dimensions
Item Height0.9 in
Item Weight19.2 Oz
Item Length9.2 in
Item Width6.4 in
Height229mm
Width152mm
Weight544g
Additional Product Features
Intended AudienceCollege Audience
Date of Publication25/06/2013
Place of PublicationLondon
GenreComputing: Textbooks & Study Guides
Country of PublicationUnited Kingdom
Author BiographyJ.D. Applen is an associate professor of English at the University of Central Florida. He is interested in writing and rhetoric, technical communication, the literature of science and technology, and the rhetoric of hypertext, digital archives, science, and the environment.
Content Note82 Black & White Illustrations, 4 Black & White Tables
ImprintRoutledge
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