Poised to Respond: A Practical Introduction to Public Relations by Brian C. Sowa
AU $202.99
ApproximatelyUS $130.20
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Brand New
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- Buy It NowPoised to Respond: A Practical Introduction to Public Relations by Brian C. Sowa
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Located in: Melbourne, Australia
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eBay item number:156958299146
Item specifics
- Condition
- ISBN-13
- 9781516506545
- Type
- Does not apply
- ISBN
- 9781516506545
About this product
Product Information
Poised to Respond: A Practical Introduction to Public Relations provides a practical overview of public relations and prepares students to enter the work force ready to respond to public relations management issues. The material is well-grounded in theory, but emphasizes the development of real-world public relations management and campaigns. The book covers key topics including ethical challenges, globalization, issues management, crisis communication, technology, and integrated marketing communication. Students will also learn about diversity, activism, reputation management, and rhetorical approaches. After an introduction to each topic, the material is addressed with a management orientation in mind. Students will consider how public relations managers confront challenges and address decisions that are implemented, what lessons for improvement can be learned, and what the best practices are in a given situation. Case studies provide illustration of the concepts in action. With its broad survey of the field and professional applicability, Poised to Respond Relations is ideal for introductory courses in the discipline.
Product Identifiers
Publisher
Cognella, Inc
ISBN-13
9781516506545
eBay Product ID (ePID)
22046468617
Product Key Features
Book Title
Poised to Respond: a Practical Introduction to Public Relations
Format
Paperback
Language
English
Publication Year
2017
Number of Pages
216 Pages
Dimensions
Item Height
229mm
Item Width
152mm
Item Weight
525g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Seller business information
VAT number: AU 82107909133, GB 293967539
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- c***c (458)- Feedback left by buyer.Past 6 monthsVerified purchaseA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.
- e***s (331)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller! Quality product, arrived as described, mint condition. Packaged well, a great value for this product, cosmetic appearance matched the listing, super fast shipping and flawless communication. A++
- a***h (335)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller! Item arrived exactly as described, well-packaged, and earlier than expected. Communication was smooth and professional throughout the whole process. Would definitely buy from this seller again. Great value ,Highly recommended!
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Seller feedback (1,461,627)
- c***c (458)- Feedback left by buyer.Past 6 monthsVerified purchaseA reliable and professional seller offering a wide range of items. Not always the cheapest option but certainly a store upon which you can depend. My goods were dispatched promptly, packaged appropriately and, upon receipt, found to be exactly as described. Communication throughout the process was good and I'd have no hesitation in purchasing from here in the future.
- e***s (331)- Feedback left by buyer.Past 6 monthsVerified purchaseGreat seller! Quality product, arrived as described, mint condition. Packaged well, a great value for this product, cosmetic appearance matched the listing, super fast shipping and flawless communication. A++
- a***h (335)- Feedback left by buyer.Past 6 monthsVerified purchaseExcellent seller! Item arrived exactly as described, well-packaged, and earlier than expected. Communication was smooth and professional throughout the whole process. Would definitely buy from this seller again. Great value ,Highly recommended!