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Ultimate Guide to Google Ads by Perry Marshall, Bryan Todd and Mike Rhodes (2020, Trade Paperback)

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Ultimate Guide to Google Ads, Paperback by Marshall, Perry; Rhodes, Mike; Todd, Bryan, ISBN 159918673X, ISBN-13 9781599186733, Brand New, Free shipping in the US "The sixth edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Topics include: bidding strategies using remarketing lists for search ads, new ad extension features, and automation capabilities using scripts"--

About this product

Product Identifiers

PublisherEntrepreneur Media INC International Concepts/Entrepreneur Press

ISBN-10159918673X

ISBN-139781599186733

eBay Product ID (ePID)12038603337

Product Key Features

Edition6

Book TitleUltimate Guide to Google ADS

Number of Pages268 Pages

LanguageEnglish

Publication Year2020

TopicEntrepreneurship, Commerce, Small Business, Advertising & Promotion

IllustratorYes

GenreBusiness & Economics

AuthorPerry Marshall, Bryan Todd, Mike Rhodes

Book SeriesUltimate Ser.

FormatTrade Paperback

Dimensions

Item Height0.6 in

Item Weight16.6 Oz

Item Length9.9 in

Item Width8.1 in

Additional Product Features

Intended AudienceTrade

LCCN2020-045557

Dewey Edition23

Dewey Decimal659.144

SynopsisCovering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include: Powerful bidding strategies using remarketing lists for search ads New ad extension features Automation capabilities using scripts Bonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ads account for your business Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook., Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today's fastest, most powerful, easy-to-use advertising medium: Google Ads., Focusing on the growing number of mobile users and increased localized searches, Perry Marshall and Mike Rhodes once again deliver the most comprehensive, current look at today's fastest, most powerful, easy-to-use advertising medium: Google Ads. Get More Customers with Google Ads Focusing on the growing number of mobile users and increased localized searches, Google Ads experts Perry Marshall and Bryan Todd, joined by AdWords and analytics evangelist Mike Rhodes, once again deliver the most comprehensive and current look at today's fastest, most powerful advertising medium. Marshall and team teach you how to build an aggressive, streamlined Google Ads campaign proven to increase your search engine visibility, consistently capture clicks, double your website traffic, and increase sales on not one, but three ad networks. Plus, get access to bonus online content and links to dozens of resources and tutorials. Whether you're a current advertiser or new to AdWords, the Ultimate Guide to Google AdWords is a necessary handbook.

LC Classification NumberHF6146.I58M36 2020