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BEATLEMANIA: TECHNOLOGY, BUSINESS, AND TEEN CULTURE IN By Andre Millard **NEW** - Picture 1 of 1

Beatlemania : Technology, Business, and Teen Culture in Cold War America by André Millard (2012, Trade Paperback)

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BEATLEMANIA: TECHNOLOGY, BUSINESS, AND TEEN CULTURE IN COLD WAR AMERICA (JOHNS HOPKINS INTRODUCTORY STUDIES IN THE HISTORY OF TECHNOLOGY) By Andre Millard **BRAND NEW**.

About this product

Product Identifiers

PublisherJohns Hopkins University Press

ISBN-101421405253

ISBN-139781421405254

eBay Product ID (ePID)111597758

Product Key Features

Book TitleBeatlemania : Technology, Business, and Teen Culture in Cold War America

Number of Pages240 Pages

LanguageEnglish

TopicMarketing / General, Cultural Heritage, Economic History, Modern / 20th Century, Composers & Musicians, History, Genres & Styles / Rock

Publication Year2012

IllustratorYes

GenreMusic, Technology & Engineering, Biography & Autobiography, Business & Economics, History

TypeTextbook

AuthorAndré Millard

Book SeriesJohns Hopkins Introductory Studies in the History of Technology Ser.

FormatTrade Paperback

Dimensions

Item Height0.6 in

Item Weight11.2 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

LCCN2011-042374

Dewey Edition23

Reviews"" [Beatlemania] is well-written, clearly argued, presents a different interpretation of a much-studied topic, and places the story into the broader historical context."", [Beatlemania] is well-written, clearly argued, presents a different interpretation of a much-studied topic, and places the story into the broader historical context., Any interested in either the Beatles of the undercurrents of the music industry as a whole will find this a thought-provoking discussion especially suitable for college-level music collections strong in popular music!, [Beatlemania] is well-written, clearly argued, presents a different interpretation of a much-studied topic, and places the story into the broader historical context.

Grade FromCollege Graduate Student

Grade ToCollege Graduate Student

Dewey Decimal782.42166092/2

Table Of ContentPreface 1. The Record 2. Beatlemania 3. Liverpool 4. The Promised Land 5. Skiffle 6. Rock'n'roll Comes to Britain 7. The Look 8. The Fans 9. Convergence 10. Technology 11. In the Recording Studio 12. The Beatles and the Sixties Notes Index

SynopsisThe fame, talent, and success of the Beatles need no introduction. Nor does the world need another book exploring the band's skill and its influence on music and society in the United States, Britain, and the rest of the world. André Millard instead studies the Beatlemania phenomenon from an original perspective--the relationship among the music business, recording technologies, and teens and young adult culture of the era. Millard argues that, despite the Beatles' indisputable skill, they would not have attained the global recognition and been as influential without the convergence of significant developments in the way music was produced, recorded, sold, and consumed. As the Second Industrial Revolution hit full swing and baby boomers came of age, the reel-to-reel recorder and other technological advances sped the evolution of the music business. Musicians, recording studios and record labels, and music fans used and interacted with music-making and -playing technology in new ways. Higher quality machines made listening to records and the radio an experience that one could easily share with others, even if they weren't in the same physical space. At the same time, an increase in cross-Atlantic commerce--especially of entertainment products--led to a freer exchange of ideas and styles of expression, notably among the middle and lower classes in the U.S. and the UK. At that point, Millard argues, the Beatles rode their remarkable musicianship and cultural savvy to an unprecedented bond with their fans--and spawned Beatlemania. Refreshing and insightful, Beatlemania offers a deeper understanding the days of the Fab Four and the band's long-term effects on the business and culture of pop music., The fame, talent, and success of the Beatles need no introduction. Nor does the world need another book exploring the band's skill and its influence on music and society in the United States, Britain, and the rest of the world. André Millard instead studies the Beatlemania phenomenon from an original perspective--the relationship among the ......, The fame, talent, and success of the Beatles need no introduction. Nor does the world need another book exploring the band's skill and its influence on music and society in the United States, Britain, and the rest of the world. Andr Millard instead studies the Beatlemania phenomenon from an original perspective--the relationship among the music business, recording technologies, and teens and young adult culture of the era. Millard argues that, despite the Beatles' indisputable skill, they would not have attained the global recognition and been as influential without the convergence of significant developments in the way music was produced, recorded, sold, and consumed. As the Second Industrial Revolution hit full swing and baby boomers came of age, the reel-to-reel recorder and other technological advances sped the evolution of the music business. Musicians, recording studios and record labels, and music fans used and interacted with music-making and -playing technology in new ways. Higher quality machines made listening to records and the radio an experience that one could easily share with others, even if they weren't in the same physical space. At the same time, an increase in cross-Atlantic commerce--especially of entertainment products--led to a freer exchange of ideas and styles of expression, notably among the middle and lower classes in the U.S. and the UK. At that point, Millard argues, the Beatles rode their remarkable musicianship and cultural savvy to an unprecedented bond with their fans--and spawned Beatlemania. Refreshing and insightful, Beatlemania offers a deeper understanding the days of the Fab Four and the band's long-term effects on the business and culture of pop music.

LC Classification NumberML421.B4M55 2012