It runs very quiet without getting higher than 67C or 68C under full full load and has essentially no coil whine. I fits in my case, which is smaller and many RTX 4070 ti cards couldn't fit. I'm very very pleased. I will need a faster 1440p monitor as many games I play could run way faster than my current 144hz one allows.
I was very skeptical at first as I read that some Asus TUF 4070 ti cards were hotter or had whine, but my meets my very sensitive standards by a longshot.