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Tarleton State University Southwestern Studies in the Humanities Ser.: Fritos Pie : Stories, Recipes, and More by Davia Nelson and Kaleta Doolin (2011, Trade Paperback)
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- Buy It NowFritos® Pie: Stories, Recipes, and More (Volume 24) (Tarleton State Univers...
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About this product
Product Identifiers
PublisherTexas A&M University Press
ISBN-101603442561
ISBN-139781603442565
eBay Product ID (ePID)120906360
Product Key Features
Number of Pages224 Pages
Publication NameFritos Pie : Stories, Recipes, and more
LanguageEnglish
Publication Year2011
SubjectAgriculture / Agronomy / Crop Science, Entrepreneurship, Regional & Ethnic / American / General, Corporate & Business History, Business
TypeTextbook
Subject AreaCooking, Technology & Engineering, Biography & Autobiography, Business & Economics
AuthorDavia Nelson, Kaleta Doolin
SeriesTarleton State University Southwestern Studies in the Humanities Ser.
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight21.7 Oz
Item Length9.4 in
Item Width6.3 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2010-043205
Reviews"Fritos Pie is a well-written book covering a subject which in some way touches everyone" "The book is more than a business matter, it deals with family and memories.", "Kaleta has written a deep-fried, wide-eyed American saga of family and food." --Davia Nelson of NPR''s award winning Kitchen Sisters, " 'Fritos Pie' a delicious read...In addition to historical tidbits about the company, the book includes a number of recipes, ranging from main dishes to a fruitcake, and from stuffed eggplant to a corn chip crumb piecrust."--Marie Beth Jones, The Facts , "In addition to historical tidbits about the company, the book includes a number of recipes, ranging from main dishes to a fruitcake, and from stuffed eggplant to a corn chip crumb piecrust." , " ''Fritos Pie'' a delicious read...In addition to historical tidbits about the company, the book includes a number of recipes, ranging from main dishes to a fruitcake, and from stuffed eggplant to a corn chip crumb piecrust."--Marie Beth Jones, The Facts , "''Fritos Pie'' a delicious read" "a deep-fried, wide-eyed American saga of family and food." "In addition to historical tidbits about the company, the book includes a number of recipes, ranging from main dishes to a fruitcake, and from stuffed eggplant to a corn chip crumb piecrust." , " 'Fritos Pie' a delicious read...In addition to historical tidbits about the company, the book includes a number of recipes, ranging from main dishes to a fruitcake, and from stuffed eggplant to a corn chip crumb piecrust."--Marie Beth Jones, The Facts, "Doolin uses her access to the extensive Frito-Lay archives well, and the advertising that she shares provides a useful time-line of both Frito-Lay history, as well as advertising trends of the last fifty years...For those interested in Texas food history, this book is certainly worth a look."--Melissa Prycer, Legacies, "...chronicles the genesis of the popular corn chip that subsequently gave birth to hundreds of recipes."--Scott Reitz, Dallas Observer, "Kaleta has written a deep-fried, wide-eyed American saga of family and food." --Davia Nelson of NPR's award winning Kitchen Sisters, " Fritos Pie is a well-written book covering a subject which in some way touches everyone...The book is more than a business matter, it deals with family and memories."--Jerry Turner
Dewey Edition22
Series Volume Number24
IllustratedYes
Dewey Decimal338.7/66475
SynopsisFritos Pie is an insider's look at the never before told story of the Frito Company written by Kaleta Doolin, daughter of the company's founder. Filled with personal anecdotes, more than 150 vintage and newly created recipes, and stories, this book recounts the company's early days, the 1961 merger that created Frito Lay, Inc., and beyond., Fritos(R) Pie is an insider's look at the never-before-told story of the Frito Company written by Kaleta Doolin, daughter of the company's founder. Filled with personal anecdotes, more than 150 vintage and newly created recipes, and stories, this book recounts the company's early days, the 1961 merger that created Frito-Lay, Inc., and beyond. In 1932 C. E. Doolin, the operator of a struggling San Antonio confectionery, purchased for $100 the recipe for a fried corn chip product and a crude device used to make it, along with a list of nineteen customer accounts. From that humble beginning sprang Fritos(R) ("fries" in Spanish), a product that, thanks to Doolin's marketing ingenuity and a visionary approach to food technology, would become one of the best-known brands in America. One of the first firms to utilize point-of-sale advertising, the Frito Company developed dozens of recipes intended to get American homemakers "Cooking with Fritos." Indeed, Doolin shows that many of the vintage recipes developed by her grandmother, her father, and company employees became integral to the company's marketing success. The book includes recipes--for everything from appetizers to desserts, all using Fritos as an ingredient--along with the author's comments and anecdotes about her adventures experimenting with them in her kitchen. Doolin also draws upon hours of interviews with her mother, siblings, cousins, and many of her father's closest business associates as well as focused research in Frito-Lay corporate archives and other collections to paint a portrait of her father as not only an innovator in food marketing but also a visionary inventor, a forward-thinking agriculturalist, and an entrepreneur with an amazing grasp of detail., Fritos® Pie is an insider's look at the never-before-told story of the Frito Company written by Kaleta Doolin, daughter of the company's founder. Filled with personal anecdotes, more than 150 vintage and newly created recipes, and stories, this book recounts the company's early days, the 1961 merger that created Frito-Lay, Inc., and beyond. In 1932 C. E. Doolin, the operator of a struggling San Antonio confectionery, purchased for $100 the recipe for a fried corn chip product and a crude device used to make it, along with a list of nineteen customer accounts. From that humble beginning sprang Fritos® ("fries" in Spanish), a product that, thanks to Doolin's marketing ingenuity and a visionary approach to food technology, would become one of the best-known brands in America. One of the first firms to utilize point-of-sale advertising, the Frito Company developed dozens of recipes intended to get American homemakers "Cooking with Fritos." Indeed, Doolin shows that many of the vintage recipes developed by her grandmother, her father, and company employees became integral to the company's marketing success. The book includes recipes--for everything from appetizers to desserts, all using Fritos as an ingredient--along with the author's comments and anecdotes about her adventures experimenting with them in her kitchen. Doolin also draws upon hours of interviews with her mother, siblings, cousins, and many of her father's closest business associates as well as focused research in Frito-Lay corporate archives and other collections to paint a portrait of her father as not only an innovator in food marketing but also a visionary inventor, a forward-thinking agriculturalist, and an entrepreneur with an amazing grasp of detail.
LC Classification NumberHD9049.C8F753 2011
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Ratings and Reviews
Most relevant reviews
- Sep 23, 2019
Appreciate what you eat.
You get the history and recipes all in the same book. This is an interesting book and looks great in my bookshelf.Verified purchase: YesCondition: Pre-owned
- Sep 19, 2017
Excellent book!
Great book, lots of history and filled with great original and updated Fritos recipes.Verified purchase: YesCondition: Pre-owned
- Feb 27, 2018
Fritos Forever!
Grew up in Dallas, Texas, and FRITOS!! After school treat: Fritos + Milk = 1950's cereal!!Verified purchase: YesCondition: Pre-owned
