About this product

Product Identifiers

PublisherPrentice Hall PTR

ISBN-100131173383

ISBN-139780131173385

eBay Product ID (ePID)30217615

Product Key Features

Number of Pages416 Pages

LanguageEnglish

Publication NameFashion : from Concept to Consumer

SubjectFashion & Style

Publication Year2004

TypeTextbook

AuthorGini Stephens Frings

Subject AreaSelf-Help

FormatHardcover

Dimensions

Item Height0.8 in

Item Weight39.3 Oz

Item Length11.2 in

Item Width8.8 in

Additional Product Features

Edition Number8

Intended AudienceCollege Audience

LCCN2003-068999

Dewey Edition22

IllustratedYes

Dewey Decimal687

Table Of ContentI. THE FUNDAMENTALS OF FASHION. 1. Fashion Development. 2. Consumer Demand and Fashion Marketing. 3. Fashion Change and Consumer Acceptance. 4. Fashion Research and Resources. II. THE RAW MATERIALS OF FASHION. 5. Textile Fiber and Fabric Production. 6. Textile Product Development and Marketing. 7. Trimmings, Leather, and Fur. III. FASHION MANUFACTURING. 8. International Fashion. 9. Product and Design Development. 10. Apparel Production and Global Sourcing. 11. Accessory and Fur Manufacturing. 12. Wholesale Marketing and Distribution. IV. FASHION RETAILING. 13. Retailing. 14. Retail Fashion Merchandising. 15. Retail Fashion Marketing. Appendix: Career Guidelines. Fashion Industry Terminology. Index.

SynopsisFor Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis courses. Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter., Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter.Part One concentrates on fashion fundamentals; Part Two covers the development, production, and marketing of raw materials, including textiles, trimmings, leather, and fur; Part Three discusses international fashion centers and traces the fashion manufacturing process from design and merchandising development through production and marketing to retailers; Part Four covers retailing.A valuable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers.

LC Classification NumberTT518.F74 2005