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Small BIG : Small Changes That Spark Big Influence by Noah Goldstein, Steve J. Martin and Robert Cialdini (2014, Hardcover)
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Small Big : Small Changes That Spark Big Influence, Hardcover by Martin, Steve J.; Goldstein, Noah J.; Cialdini, Robert B., ISBN 1455584258, ISBN-13 9781455584253, Brand New, Free shipping in the US Argues that small changes can have big influential effects and identifies more than fifty of these changes in successful business case studies.
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About this product
Product Identifiers
PublisherGrand Central Publishing
ISBN-101455584258
ISBN-139781455584253
eBay Product ID (ePID)180363945
Product Key Features
Book TitleSmall Big : Small Changes That Spark Big Influence
Number of Pages288 Pages
LanguageEnglish
Publication Year2014
TopicOrganizational Behavior, Communication & Social Skills, General, Organizational Development, Industrial & Organizational Psychology
GenreSelf-Help, Business & Economics, Psychology
AuthorNoah Goldstein, Steve J. Martin, Robert Cialdini
FormatHardcover
Dimensions
Item Height0.8 in
Item Weight17 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
LCCN2014-010131
Reviews"Want to be a better negotiator? Have more productive meetings? Get the kids to eat more vegetables? The small BIG provides a set of simple, powerful tools for anyone who wants to be more persuasive."-- - Jonah Berger, Professor at the Wharton School and Bestselling Author of Contagious: Why Things Catch On
TitleLeadingThe
SynopsisAt some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG , three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations., At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.
LC Classification NumberBF637.C4M373 2014
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