Picture 1 of 1
Picture 1 of 1
Principles of Marketing, 12th Edition [ Kotler, Philip ] Used - Acceptable
US $5.89
Condition:
Shipping:
Located in: Logan, Utah, United States
Delivery:
Estimated between Wed, May 29 and Sat, Jun 1 to 43230
Returns:
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:156172016803
Item specifics
- Condition
- ISBN
- 9780132390026
- Publication Year
- 2007
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Principles of Marketing
- Item Height
- 1.2in
- Item Length
- 11.1in
- Publisher
- Prentice Hall PTR
- Item Width
- 8.8in
- Item Weight
- 62.9 Oz
- Number of Pages
- 736 Pages
About this product
Product Information
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0132390027
ISBN-13
9780132390026
eBay Product ID (ePID)
57027131
Product Key Features
Publication Name
Principles of Marketing
Format
Hardcover
Language
English
Publication Year
2007
Type
Textbook
Number of Pages
736 Pages
Dimensions
Item Length
11.1in
Item Height
1.2in
Item Width
8.8in
Item Weight
62.9 Oz
Additional Product Features
Lc Classification Number
Hf5415.K636 2008
Edition Number
12
Table of Content
Part 1 Defining Marketing and the Marketing Process 2 1. Marketing: Managing Profitable Customer Relationships 2 2. Company and Marketing Strategy: Partnering to Build Customer Relationships 34 Part 2 Understanding the Marketplace and Consumers 62 3. The Marketing Environment 62 4. Managing Marketing Information 94 5. Consumer Markets and Consumer Buyer Behavior 128 6. Business Markets and Business Buyer Behavior 158 Part 3 Designing a Customer-Driven Strategy and Marketing Mix 182 7. Customer-Driven Marketing Strategy: Creativing Value for Target Customers 182 8. Product, Services, and Branding Strategies 216 9. New-Product Development and Life-Cycle Strategies 250 10. Pricing Products: Understanding and Capturing Customer Value 282 11. Pricing Products: Pricing Strategies 306 12. Marketing Channels and Supply Chain Management 332 13. Retailing and Wholesaling 364 14. Communicating Customer Value: Integrated Marketing Communication Strategy 396 15. Advertising and Public Relations 424 16. Personal Selling and Sales Promotion 450 17. Direct and Online Marketing: Building Direct Customer Relationships 478 Part 4 Extending Marketing 514 18. Creating Competitive Advantage 514 19. The Global Marketplace 540 20. Marketing Ethics and Social Responsibility 570 APPENDIXES 1. Marketing Plan A-1 2. Marketing by the Numbers A-11 3. Careers in Marketing A-27 References R-1 Glossary G-1 Credits C-1 Index I-1
Copyright Date
2008
Target Audience
College Audience
Topic
Marketing / General
Lccn
2007-000562
Dewey Decimal
658.8
Dewey Edition
20
Illustrated
Yes
Genre
Business & Economics
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:156172016803
Shipping and handling
Item location:
Logan, Utah, United States
Ships to:
Afghanistan, Albania, Algeria, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Samoa, Yemen, Zambia, Zimbabwe
Excludes:
APO/FPO, Alaska/Hawaii, Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, US Protectorates, Ukraine, Venezuela
Shipping and handling | To | Service | Delivery*See Delivery notes |
---|---|---|---|
Free shipping | United States | Economy Shipping | Estimated between Wed, May 29 and Sat, Jun 1 to 43230 |
US $7.99 | United States | Expedited Shipping (USPS Priority Mail®) | Estimated between Wed, May 29 and Fri, May 31 to 43230 |
Handling time |
---|
Will usually ship within 2 business days of receiving cleared payment. |
Taxes |
---|
Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Return policy
After receiving the item, contact seller within | Refund will be given as | Return shipping |
---|---|---|
30 days | Money Back | Seller pays for return shipping |
Refer to eBay Return policyopens in a new tab or window for more details. You are covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
Payment details
Payment methods
Seller feedback (140,714)
p***j (255)- Feedback left by buyer.
Past 6 months
Verified purchase
I received the "The Incredible Discovery of Noah's Ark" book on 8 December 2023 early within the original eBay estimated delivery date of 7-12 December 2023 tightly wrapped in a poly mailer slightly different than the listing page description with some damage to the spine and pages of the book. After messaging the seller I was generously refunded 50% of the book price. The book is intact with full content. This seller made extra efforts to make this a satisfactory purchase. Thank You!
f***f (1318)- Feedback left by buyer.
Past month
Verified purchase
Smooth Transaction, Shipped Very Quickly, Item in Described Promised Condition, Good Price; Well Packaged and Delivered Within a Few Days. A+ Thank You!!!!!!!!!!!
5***- (24)- Feedback left by buyer.
Past 6 months
Verified purchase
A+ Transaction. Items as described. Very carefully wrapped when shipped. Received on time. Communications top notch. Would buy from this seller again.
Product ratings and reviews
Most relevant reviews
- Nov 04, 2008
Book sale of Principles of Marketing
- Sep 07, 2008
How to buy handmade wooden toys ?
- Sep 15, 2008
marketing book
- Mar 03, 2008
Marketing Book is GR8
- Feb 10, 2008
Great Marketing Book for Beginners
More to explore :
- Lehninger Principles of Biochemistry School Textbooks & Study Guides,
- Marketing Textbooks,
- Philip Pullman First Edition Antiquarian & Collectible Books,
- Limited Edition Philip K. Dick Antiquarian & Collectible Books,
- Collector's Edition US Weekly Magazines,
- 1st Edition Philip K. Dick Antiquarian & Collectible Books,
- Marketing Dictionaries & Reference Books,
- Collector's Edition American (US) Antiquarian & Collectible Books,
- Philip K. Dick 1st Edition 1950-Now Antiquarian & Collectible Books,
- 1st Edition Cooking American (US) Antiquarian & Collectible Books