Picture 1 of 1
![Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthr - Picture 1 of 1](https://i.ebayimg.com/images/g/4VQAAOSwWBRf~6mw/s-l500.jpg)
Picture 1 of 1
![Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthr - Picture 1 of 1](https://i.ebayimg.com/images/g/4VQAAOSwWBRf~6mw/s-l500.jpg)
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthr
US $4.40
Condition:
2 available
Shipping:
Located in: Logan, Utah, United States
Delivery:
Estimated between Thu, Jun 27 and Sat, Jun 29 to 43230
Returns:
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:156165221325
Item specifics
- Condition
- ISBN
- 9780470260364
- Book Title
- Tuned in : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
- Publisher
- Wiley & Sons, Incorporated, John
- Item Length
- 9.1 in
- Publication Year
- 2008
- Format
- Hardcover
- Language
- English
- Illustrator
- Yes
- Item Height
- 1 in
- Genre
- Business & Economics
- Topic
- Personal Success, Sales & Selling / General
- Item Weight
- 16 Oz
- Item Width
- 6 in
- Number of Pages
- 224 Pages
About this product
Product Information
Do you resonate in your market? When it comes to creating and bringing new offerings to market, "tuned out" organizations get it wrong. They ignore the signals that reveal which problems buyers want solved and which solutions they will happily pay for. "Tuned in" organizations, on the other hand, take a radically different approach. They tap into the wider mind of the market and connect deeply to what their buyers value most, creating breakthrough offerings called "resonators." These resonators offer value so immediately apparent that they seem to sell themselves. Tuned In shows you six simple, yet powerful, steps to creating products, services, or ideas that resonate right out of the gate. Uncover Opportunities Others Dont See "When companies think they know what customers need, it invariably ends badly. Tuned In shows step by step how to create unique products and services in areas that established organizations fail to recognize." Rob McGovern, founder of CareerBuilder.com, and Chairman and CEO of Jobfox.com Gain a Sustainable Competitive Edge "This is a unique and fresh approach to how todays fortunes are made." Rick Page, author of the #1 sales bestseller Hope Is Not a Strategy The Real Difference Maker "The most important thing a CEO has to do is make sure his or her company is, and stays, tuned in. There are ongoing challenges with people, culture, strategy, and execution, but the real difference maker is consistently producing products and services the market loves." Steve Bennett, former CEO of Intuit Inc. Build Deep Connections with Your Market " Tuned In is a straightforward, commonsense approach to making connections with the marketplace. Authors Stull, Myers, and Scott have given us a great reminder of what so many established stars, and those on their way, already know: find out what your fans want, and find a way to give it to them." Jody Nachtigal, Personal Manager at Arcadia Group Management, and Co-President of Kissing Booth Music
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
047026036x
ISBN-13
9780470260364
eBay Product ID (ePID)
15038312633
Product Key Features
Book Title
Tuned in : Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
Number of Pages
224 Pages
Language
English
Publication Year
2008
Topic
Personal Success, Sales & Selling / General
Illustrator
Yes
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
16 Oz
Item Length
9.1 in
Item Width
6 in
Additional Product Features
Intended Audience
Trade
Dewey Edition
22
Reviews
This well-reasoned and useful guide argues that successful innovators can develop products that "resonate" by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step "Tuned in Process" and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the "Tuned in Process" may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June) ( Publishers Weekly , April 7, 2008) "...helpful summaries...lively read for sales and marketing departments" (Training & Coaching Today, September), This well-reasoned and useful guide argues that successful innovators can develop products that "resonate" by connecting deeply with consumers. This simple idea is delivered in a conversational tone and illustrated in well-structured chapters laying out a six-step "Tuned in Process" and examples that span borders and industries. From anecdotes about countryside hotels that sprouted up to provide respite for Japanese salarymen to Nalgene plastic bottles, which escaped the laboratory to achieve cult status and ultimately mass market consumer appeal, fascinating case studies abound. However, as appealing as the concept and the many examples are, the enthusiastic presentation begins to grate; the repeated invocation of the "Tuned in Process" may tire readers looking for more subtlety and fewer sound bites. Still, there is sufficient fodder for anyone who wants to shake the sleep out of an organization and renew a focus on creating the kind of value that customers are willing to pay for. (June) (Publishers Weekly, April 7, 2008), "...it is hard to disagree with anything the authors say." Financial Times Thursday 4th September 2008 "...it has a lot of very relevant business examples...I highly recommend this book to anyone " (Journal of Innovation Management, July 2009)
Lccn
2007-051634
Dewey Decimal
658.4/09
Lc Classification Number
Hf5386.S886 2008
Copyright Date
2008
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:156165221325
Shipping and handling
Item location:
Logan, Utah, United States
Ships to:
Afghanistan, Albania, Algeria, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Samoa, Yemen, Zambia, Zimbabwe
Excludes:
APO/FPO, Alaska/Hawaii, Barbados, French Guiana, French Polynesia, Guadeloupe, Libya, Martinique, New Caledonia, Reunion, Russian Federation, US Protectorates, Ukraine, Venezuela
Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
---|---|---|---|---|
Free shipping | Free | United States | Economy Shipping | Estimated between Thu, Jun 27 and Sat, Jun 29 to 43230 |
US $7.99 | US $7.99 | United States | Expedited Shipping (USPS Priority Mail®) | Estimated between Thu, Jun 27 and Sat, Jun 29 to 43230 |
Handling time |
---|
Will usually ship within 2 business days of receiving cleared payment. |
Taxes |
---|
Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales Tax for an item #156165221325
Sales Tax for an item #156165221325
Seller collects sales tax for items shipped to the following states:
State | Sales Tax Rate |
---|
Return policy
After receiving the item, contact seller within | Refund will be given as | Return shipping |
---|---|---|
30 days | Money Back | Seller pays for return shipping |
Refer to eBay Return policyopens in a new tab or window for more details. You are covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
Payment details
Payment methods
Seller feedback (142,580)
0***o (624)- Feedback left by buyer.
Past month
Verified purchase
A+++++ seller, exactly as described, great communication, fair price, packed extremely carefully, prompt shipping. Will buy from this seller again
l***a (324)- Feedback left by buyer.
Past month
Verified purchase
A+ Seller! Very good communication. There was a glitch with the tracking, it was showing like if only a label had been created. I contacted the seller who promptly addressed my concern and showed me a screenshot showing that my order was in transit 👍 Sure enough I received it, it was well packaged and the book was just as described! Very pleased with my order and the excellent customer care. Thank you 😊
p***p (46)- Feedback left by buyer.
Past month
Verified purchase
Great seller, v.g. communication; v.g. experience; The item received is fine BUT not what was advertised ie was not the newer edition; packaging was appropriate; shipment was quick.
Product ratings and reviews
More to explore :
- Business & Economy Business Week Magazines,
- Business Antiquarian & Collectible Books,
- Business & Economy Business Week Weekly Magazines,
- Business & Economy Business Week Magazines in English,
- Business Week Magazines,
- The Economist Business & Economics Magazines,
- Business Week Magazines in English,
- My Busy Books Fiction Fiction & Books,
- Business & Economy Magazines in Spanish,
- Business Week 1940-1979 Magazines