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Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Orga
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Located in: Tucson, Arizona, United States
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eBay item number:156162076727
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Item specifics
- Condition
- ISBN
- 9781523090983
- Book Title
- Mastering Marketing Agility : Transform Your Marketing Teams and Evolve Your Organization
- Item Length
- 8.9in
- Publisher
- Berrett-Koehler Publishers, Incorporated
- Publication Year
- 2020
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.6in
- Genre
- Business & Economics
- Topic
- E-Commerce / Internet Marketing, Commerce
- Item Width
- 6in
- Item Weight
- 11.2 Oz
- Number of Pages
- 336 Pages
About this product
Product Information
The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind changes. You see, Agile has been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, Agile frameworks are emerging as the best and only way to manage marketing. This book is a sign post showing the way towards the Agile future of marketing operations, explaining how every role from social media intern up to Chief Marketing Officer can work in unison, responding to the market's demanding challenges without losing focus on the big picture.
Product Identifiers
Publisher
Berrett-Koehler Publishers, Incorporated
ISBN-10
1523090987
ISBN-13
9781523090983
eBay Product ID (ePID)
25038370128
Product Key Features
Book Title
Mastering Marketing Agility : Transform Your Marketing Teams and Evolve Your Organization
Format
Trade Paperback
Language
English
Topic
E-Commerce / Internet Marketing, Commerce
Publication Year
2020
Genre
Business & Economics
Number of Pages
336 Pages
Dimensions
Item Length
8.9in
Item Height
0.6in
Item Width
6in
Item Weight
11.2 Oz
Additional Product Features
Lc Classification Number
Hf5415.13.F79 2020
Reviews
"This book provides a brilliant operational framework for marketing that goes far beyond the Agile frameworks that are available 'off the shelf.' Marketing organizations that successfully follow the recommendations to convert the people, processes, and technology needed for agility will prevail in the ups and downs of the market." --Ed Breault, Chief Marketing Officer, Aprimo "Andrea Fryrear's contribution to both the marketing agility and broader business communities cannot be overstated. She has materially changed the path of many organizations by improving what they sell and how they sell it. This book is a must read for any marketer setting out on an Agile marketing journey." --Evan Leybourn, founder of the Business Agility Institute " Mastering Marketing Agility focuses primarily on the two mindset shifts I believe are most important for the Agile journey our industry is on. First, there isn't a single right way to do things, and second, old habits die hard--among both marketers and the change agents driving agility. Andrea Fryrear offers not only a practical perspective on ways of improving but also an insightful point of view on the why behind the recommendations." --Andrew Burrows, Agile Marketing Lead, IBM
Target Audience
Trade
Lccn
2020-002576
Dewey Decimal
658.8
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:156162076727
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| Shipping and handling | To | Service | Delivery*See Delivery notes |
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