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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
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ApproximatelyUS $7.52
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Located in: Rossendale, United Kingdom
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eBay item number:156071219141
Item specifics
- Condition
- Book Title
- Predictive Analytics: The Power to Predict Who Will Click, Buy, L
- Genre
- BUSINESS & ECONOMICS
- ISBN
- 9781119145677
- Publication Year
- 2016
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- Predictive Analytics: the Power to Predict Who Will Click, Buy, Lie, or Die
- Item Height
- 226mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 155mm
- Subject
- Management
- Item Weight
- 492g
- Number of Pages
- 368 Pages
About this product
Product Information
Mesmerizing & fascinating... -The Seattle Post-Intelligencer The Freakonomics of big data. -Stein Kretsinger, founding executive of Advertising.com Award-winning | Used by over 30 universities | Translated into 9 languages An introduction for everyone. In this rich, fascinating - surprisingly accessible - introduction, leading expert Eric Siegel reveals how predictive analytics (aka machine learning) works, and how it affects everyone every day. Rather than a how to for hands-on techies, the book serves lay readers and experts alike by covering new case studies and the latest state-of-the-art techniques. Prediction is booming. It reinvents industries and runs the world. Companies, governments, law enforcement, hospitals, and universities are seizing upon the power. These institutions predict whether you're going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats risk, boosts sales, fortifies healthcare, streamlines manufacturing, conquers spam, optimizes social networks, toughens crime fighting, and wins elections. How? Prediction is powered by the world's most potent, flourishing unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics (aka machine learning) unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future drives millions of decisions more effectively, determining whom to call, mail, investigate, incarcerate, set up on a date, or medicate. In this lucid, captivating introduction - now in its Revised and Updated edition - former Columbia University professor and Predictive Analytics World founder Eric Siegel reveals the power and perils of prediction: What type of mortgage risk Chase Bank predicted before the recession. Predicting which people will drop out of school, cancel a subscription, or get divorced before they even know it themselves. Why early retirement predicts a shorter life expectancy and vegetarians miss fewer flights. Five reasons why organizations predict death - including one health insurance company. How U.S. Bank and Obama for America calculated the way to most strongly persuade each individual. Why the NSA wants all your data: machine learning supercomputers to fight terrorism. How IBM's Watson computer used predictive modeling to answer questions and beat the human champs on TV's Jeopardy! How companies ascertain untold, private truths - how Target figures out you're pregnant and Hewlett-Packard deduces you're about to quit your job. How judges and parole boards rely on crime-predicting computers to decide how long convicts remain in prison. 182 examples from Airbnb, the BBC, Citibank, ConEd, Facebook, Ford, Google, the IRS, LinkedIn, Match.com, MTV, Netflix, PayPal, Pfizer, Spotify, Uber, UPS, Wikipedia, and more. How does predictive analytics work? This jam-packed book satisfies by demystifying the intriguing science under the hood. For future hands-on practitioners pursuing a career in the field, it sets a strong foundation, delivers the prerequisite knowledge, and whets your appetite for more. A truly omnipresent science, predictive analytics constantly affects our daily lives. Whether you are a consumer of it - or consumed by it - get a handle on the power of Predictive Analytics.
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781119145677
eBay Product ID (ePID)
221028651
Product Key Features
Publication Name
Predictive Analytics: the Power to Predict Who Will Click, Buy, Lie, or Die
Format
Paperback
Language
English
Subject
Management
Publication Year
2016
Type
Textbook
Number of Pages
368 Pages
Dimensions
Item Height
226mm
Item Width
155mm
Item Weight
492g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 901578627
Seller assumes all responsibility for this listing.
eBay item number:156071219141
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Rossendale, United Kingdom
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely. I highly recommend this seller and would do business again anytime. Thank you.
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This is an outstanding seller to deal with. Fair prices that are more than reasonable in this economy. The product is in better condition than described, a true value for my money. Packaged and shipped well shows seller has concern for the products he sells to arrive in excellent condition. The seller is friendly and communicates timely. I highly recommend this seller and would do business again anytime. Thank you.
a***8 (48)- Feedback left by buyer.
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Book safely packaged and delivered promptly. Item as described. Very impressed by the quick delivery of this book. This is a great book (I am familiar with earlier editions) and a must have for those interested in audio recording, to get this edition for a great price was a complete no brainer. Would recommended this seller. No communication needed, really, with such a quick delivery- but clearly communicated as to dispatch. Thank you, WeBuyBooks.
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