All-American Ads of the 70s. Ediz. Inglese, Francese e Tedesca St A11

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Item specifics

Condition
Very Good: A book that does not look new and has been read but is in excellent condition. No obvious ...
Publication Name
TASCHEN
ISBN
9783822812655
Book Title
All-American ADS of the 70s. Ediz. Inglese, Francese E Tedesca
Book Series
All American ADS Ser.
Publisher
Taschen
Item Length
10.4 in
Publication Year
2004
Format
Trade Paperback
Language
Eng,Fre,Ger,Jpn,Spa,Mul
Illustrator
Yes
Item Height
1.6 in
Author
Jim Heimann
Genre
Art, Business & Economics
Topic
Popular Culture, Advertising & Promotion
Item Weight
76.8 Oz
Item Width
7.9 in
Number of Pages
701 Pages
Category

About this product

Product Identifiers

Publisher
Taschen
ISBN-10
382281265X
ISBN-13
9783822812655
eBay Product ID (ePID)
25038693067

Product Key Features

Book Title
All-American ADS of the 70s. Ediz. Inglese, Francese E Tedesca
Number of Pages
701 Pages
Language
Eng,Fre,Ger,Jpn,Spa,Mul
Topic
Popular Culture, Advertising & Promotion
Publication Year
2004
Illustrator
Yes
Genre
Art, Business & Economics
Author
Jim Heimann
Book Series
All American ADS Ser.
Format
Trade Paperback

Dimensions

Item Height
1.6 in
Item Weight
76.8 Oz
Item Length
10.4 in
Item Width
7.9 in

Additional Product Features

Intended Audience
Trade
Dewey Decimal
741.6097309047
Synopsis
Both eclipsed and influenced by television, American print ads of the 1970s departed from the bold, graphic forms and subtle messages that were typical of their sixties counterparts. More literal, more in-your-face, 70s ads sought to capture the attention of a public accustomed to blaring, to-the-point TV commercials (even VW ads, known for their witty, ironic statements and minimalist designs, lost some of their punch in the 1970s). All was not lost, though; as ads are a sign of the times, racial and ecological awareness crept into everything from cigarette to car advertisements, reminding Americans that everyday products were hip to the modern age. A fascinating study of mass culture dissemination in a post-hippie, television-obsessed nation, this weighty volume delivers an exhaustive and nostalgic overview of 70s advertising.
LC Classification Number
NC998.5.A1

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MANIFEST_STATION

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5.0
1 product ratings
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  • Excellent

    Brilliant book, literally takes you to the whole lifestyle of the decade. Looking forward to complete my collection.

    Verified purchase: YesCondition: Pre-OwnedSold by: hirev_motorsports