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Marketing Management : Asian Perspective - Philip Kotler (1997, Paperback)
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eBay item number:155664549619
Item specifics
- Condition
- Subject
- Management
- Regional Cuisine
- Asian
- ISBN
- 9780132548977
- Publication Year
- 1997
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Book Title
- Marketing Management : an Asian Perspective
- Publisher
- Prentice Hall PTR
- Genre
- Business & Economics
- Topic
- Marketing / General
- Number of Pages
- 1055 Pages
About this product
Product Information
"Marketing Management, Third Edition" builds on the, multidisciplinary perspective and comprehensive coverage of its predecessors, while emphasizing new technology and marketing procedures in today's market, i.e. the Internet and the marketing of high tech products in Asia, cross-cultural analyses of marketing practices, relationship marketing and customer relationship management in Asia. The text presents cutting-edge marketing concepts and practices for Asian marketing in the region's 12 most promising markets to provide an accessible, analytically based universal marketing approach to Asian insights. The authors examine understanding marketing management, analyzing marketing opportunities, developing market strategies, shaping the marketing offering and managing and delivering marketing programs. For marketing professionals.
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0132548976
ISBN-13
9780132548977
eBay Product ID (ePID)
1533196
Product Key Features
Publication Year
1997
Topic
Marketing / General
Book Title
Marketing Management : an Asian Perspective
Number of Pages
1055 Pages
Language
English
Genre
Business & Economics
Type
Textbook
Format
Trade Paperback
Additional Product Features
Dewey Edition
0
Target Audience
College Audience
Dewey Decimal
658.80095
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:155664549619
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Well packaged, item as pictured, came very quickly. The practice of assigning a condition of “acceptable” to every book listed offers no assistance to prospective buyers for making a purchase decision and would be likely to deter me from choosing this vendor over another offering the same edition, but the abundant photos provided and assurance that an effort to show any defects would be made were considerably more helpful. Fully satisfied with the book received.
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