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About this product
Product Identifiers
PublisherSimon Spot Light/Nickelodeon
ISBN-101416978674
ISBN-139781416978671
eBay Product ID (ePID)71193560
Product Key Features
Book TitleGreat Roadrunner Race
Number of Pages24 Pages
LanguageEnglish
Publication Year2009
TopicReaders / Beginner, Action & Adventure / General, General, Media Tie-In
IllustratorMaher, Alex, Yes
GenreJuvenile Fiction
AuthorSarah Willson
Book SeriesGo, Diego, Go! Ser.
FormatTrade Paperback
Dimensions
Item Weight1.8 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceJuvenile Audience
LCCN2008-026691
Dewey Edition22
TitleLeadingThe
Adapted byWillson, Sarah
Dewey Decimal[E]
SynopsisMapping the global distribution of children's consumer culture and the branding of children's literature, this study examines how young girls resist and negotiate ideological messages inherent in popular culture texts. Napoli explores the ambivalence generated by texts such as the Mary Kate and Ashley brand, which not only publishes books, but also inscribes products with qualities associated with girls' developing sense of identity. Examining media from producers as wide-ranging as Disney, Barbie, American Girls, the study looks at how the branding of children's literature affects girls' developing sense of identity and their relationship with consumption., Based on a favorite episode, this Level 1 reader features rebus icons throughout. Diego's friend Roady the Roadrunner is participating in a roadrunner race. This exciting story is just right for emerging readers and Diego fans. Full color.