Guerrilla Marketing for The '90's : Revised Edition by Charles Rubin NEW

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eBay item number:154887695996
Last updated on Nov 07, 2022 14:52:21 PSTView all revisionsView all revisions

Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Personalize
No
Special Attributes
Revised Edition
Signed
No
Custom Bundle
No
Personalized
No
Inscribed
No
Edition
Revised Edition
Subject
Business & Economics
ISBN
9780395644966
Book Title
Guerrilla Marketing for the '90's : Revised Edition
Publisher
Houghton Mifflin Harcourt Publishing Company
Item Length
9 in
Publication Year
1993
Format
Trade Paperback
Language
English
Item Height
0.9 in
Author
Charles Rubin, Jay Conrad Levinson
Features
Revised
Genre
Business & Economics
Topic
Marketing / General, General, Small Business, Advertising & Promotion
Item Weight
14.6 Oz
Item Width
6 in
Number of Pages
327 Pages
Category

About this product

Product Identifiers

Publisher
Houghton Mifflin Harcourt Publishing Company
ISBN-10
0395644968
ISBN-13
9780395644966
eBay Product ID (ePID)
558373

Product Key Features

Book Title
Guerrilla Marketing for the '90's : Revised Edition
Number of Pages
327 Pages
Language
English
Publication Year
1993
Topic
Marketing / General, General, Small Business, Advertising & Promotion
Features
Revised
Genre
Business & Economics
Author
Charles Rubin, Jay Conrad Levinson
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
14.6 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Intended Audience
Trade
LCCN
93-022334
Edition Description
Revised edition
Synopsis
A bestseller first published in 1983, Guerrilla Marketing offers an innovative approach to marketing for the small business owner. Filled with hundreds of effective ideas, this book outlines Levinson's philosophy about marketing. In this expanded edition, Levinson identifies the fastest-growing markets today as well as the latest strategies, up-to-date information on new technologies, new programs for targeted prospects, and management lessons for the twenty-first century.

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RTJ Global Store

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