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Buzzmarketing : Get People to Talk about Your Stuff by Mark Hughes Hardcover NEW
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- Buy It NowBuzzmarketing : Get People to Talk about Your Stuff by Mark Hughes Hardcover NEW
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Located in: Clemmons, North Carolina, United States
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eBay item number:154836014828
Item specifics
- Condition
- Personalize
- No
- Signed
- No
- Custom Bundle
- No
- Narrative Type
- Nonfiction
- Personalized
- No
- Inscribed
- No
- ISBN
- 9781591842132
- Book Title
- Buzzmarketing : Get People to Talk about Your Stuff
- Publisher
- Penguin Publishing Group
- Item Length
- 8.4 in
- Publication Year
- 2008
- Format
- Uk-B Format Paperback
- Language
- English
- Illustrator
- Yes
- Item Height
- 0.7 in
- Genre
- Business & Economics
- Topic
- Marketing / General, Marketing / Direct, Strategic Planning, Advertising & Promotion
- Item Weight
- 8.4 Oz
- Item Width
- 5.5 in
- Number of Pages
- 256 Pages
About this product
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591842131
ISBN-13
9781591842132
eBay Product ID (ePID)
64163375
Product Key Features
Book Title
Buzzmarketing : Get People to Talk about Your Stuff
Number of Pages
256 Pages
Language
English
Topic
Marketing / General, Marketing / Direct, Strategic Planning, Advertising & Promotion
Publication Year
2008
Illustrator
Yes
Genre
Business & Economics
Format
Uk-B Format Paperback
Dimensions
Item Height
0.7 in
Item Weight
8.4 Oz
Item Length
8.4 in
Item Width
5.5 in
Additional Product Features
Intended Audience
Trade
Reviews
“A business book that’s both entertaining and useful for big brands and start-ups alike.â€� —Steve Forbes, editor in chief, Forbes “Buzzmarketing works. It’s not just a nice-to-have, it’s a must-have!â€� —Brian Swette, former chief marketing officer, PepsiCo “If you want to know why some brands get noticed and others don’t, this is the book to buy.â€� —Bob Franquiz, aA business book thatas both entertaining and useful for big brands and start-ups alike.a aSteve Forbes, editor in chief, "Forbes" aBuzzmarketing works. Itas not just a nice-to-have, itas a must-have!a aBrian Swette, former chief marketing officer, PepsiCo aIf you want to know why some brands get noticed and others donat, this is the book to buy.a aBob Franquiz, A business book that’s both entertaining and useful for big brands and start-ups alike.” —Steve Forbes, editor in chief, Forbes Buzzmarketing works. It’s not just a nice-to-have, it’s a must-have!” —Brian Swette, former chief marketing officer, PepsiCo If you want to know why some brands get noticed and others don’t, this is the book to buy.” —Bob Franquiz, "A business book that's both entertaining and useful for big brands and start-ups alike." --Steve Forbes, editor in chief, Forbes "Buzzmarketing works. It's not just a nice-to-have, it's a must-have!" --Brian Swette, former chief marketing officer, PepsiCo "If you want to know why some brands get noticed and others don't, this is the book to buy." --Bob Franquiz
Dewey Edition
22
Grade From
Twelfth Grade
Grade To
UP
Dewey Decimal
659.13/3
Synopsis
aThereas fake corporate marketing and then thereas real marketing. This is the "real" stuff for "real" people.a aBen Cohen, co-founder of Ben & Jerryas Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketingawhich many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer., In this breakthrough book, Hughes offers a practical guide to the art of successful buzz marketing. He explores the six secrets of great word-of-mouth campaigns and shows how any company can thrive by pursuing a buzz-driven strategy., "There's fake corporate marketing and then there's real marketing. This is the real stuff for real people." -Ben Cohen, co-founder of Ben & Jerry's Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
LC Classification Number
HF5827.95.H84 2008
Item description from the seller
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