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Basic Marketing Research : Using Microsoft Excel Data Analysis by Ronald F. B...

Books and Other Stuff
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US $8.95
Condition:
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“No Software Disk”
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Last updated on Aug 09, 2023 14:52:15 PDTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that does not look new and has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket (if applicable) included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“No Software Disk”
ISBN
9780131452268
EAN
9780131452268
Subject Area
Computers, Business & Economics
Publication Name
Basic Marketing Research : Using Microsoft Excel Data Analysis
Publisher
Prentice Hall PTR
Item Length
10 in
Subject
Desktop Applications / Spreadsheets, Marketing / Research
Publication Year
2005
Type
Textbook
Format
CD-ROM / Trade Paperback
Language
English
Author
Ronald F. Bush, Alvin C. Burns
Item Weight
33.5 Oz
Item Width
8 in
Number of Pages
544 Pages

About this product

Product Information

This book is targeted for those who need to learn the marketing research process and basic data analysis techniques. This is the first book on the market that offers a software add-in ("XL Data Analyst® ) designed specifically to use the power of Excel for "marketing research applications,"" a data analysis output that is exceptionally easy to understand. Basic descriptive statistics, differences through one-way ANOVA, cross-tabulation/Chi-square and Pearson Correlation, and simple and multiple regression are all comprehensively covered. Because it utilizes the popular Excel program, this is a must-use guide for all those involved in marketing research, statistical analysis, and report preparation.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0131452266
ISBN-13
9780131452268
eBay Product ID (ePID)
30780205

Product Key Features

Number of Pages
544 Pages
Language
English
Publication Name
Basic Marketing Research : Using Microsoft Excel Data Analysis
Publication Year
2005
Subject
Desktop Applications / Spreadsheets, Marketing / Research
Type
Textbook
Subject Area
Computers, Business & Economics
Author
Ronald F. Bush, Alvin C. Burns
Format
CD-ROM / Trade Paperback

Dimensions

Item Weight
33.5 Oz
Item Length
10 in
Item Width
8 in

Additional Product Features

LCCN
2004-044753
Dewey Edition
22
Dewey Decimal
658.8/30285554
Lc Classification Number
Hf5415.2.B7787 2003
Copyright Date
2005

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Books and Other Stuff

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