Authored by Mark A. Thomas and Poppy Evans, this trade paperback book focuses on the subject areas of computer graphics, graphic arts, and general design.
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherDelamr Cengage Learning
ISBN-101401832865
ISBN-139781401832865
eBay Product ID (ePID)6024547
Product Key Features
Number of Pages256 Pages
LanguageEnglish
Publication NameExploring the Elements of Design
Publication Year2003
SubjectComputer Graphics, Graphic Arts / Commercial & Corporate, General, Graphic Arts / General
TypeTextbook
AuthorMark A. Thomas, Poppy Evans
Subject AreaDesign, Computers
FormatTrade Paperback
Dimensions
Item Height0.7 in
Item Weight18.1 Oz
Item Length9.9 in
Item Width8 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2003-020002
Dewey Edition22
IllustratedYes
Dewey Decimal741.6
Table Of ContentDefining the Language of Design. Graphic Techniques that Create Visual Interest. Using Color Effectively. Type Basics. Handling Images. Profiles and Portfolios.
SynopsisLearn how basic design elements and principles work together to achieve effective communication design by artfully blending academic principles and theories with real-world, practical design solutions. This concise new book begins with the primary design principles of unity, variety, hierarchy, and proportion. Subsequent chapters explore the support principles of scale, balance, repetition, and proximity, and later the elements of shape, line, size, color, texture, imagery, and typography. Profiles of successful designers with samples from their portfolios round out the extensive coverage and offer personal glimpses into the careers of working professionals.