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Marketing for Entrepreneurs: Concepts and Applications for New Ventures

by Crane, Frederick G. | PB | LikeNew
US $5.39
Condition:
Like New
Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ... Read moreabout condition
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eBay item number:146372693209
Last updated on Jul 29, 2025 20:57:56 PDTView all revisionsView all revisions

Item specifics

Condition
Like New
A book that looks new but has been read. Cover has no visible wear, and the dust jacket (if applicable) is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See the seller’s listing for full details and description of any imperfections. See all condition definitionsopens in a new window or tab
Seller Notes
“Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, ...
Binding
Paperback
Book Title
Marketing for Entrepreneurs
Weight
0 lbs
Product Group
Book
IsTextBook
No
ISBN
9781452230047
Subject Area
Business & Economics
Publication Name
Marketing for Entrepreneurs : concepts and Applications for New Ventures
Publisher
SAGE Publications, Incorporated
Item Length
9 in
Subject
Marketing / General, Entrepreneurship, General
Publication Year
2012
Type
Textbook
Format
Trade Paperback
Language
English
Item Height
0.5 in
Author
Frederick G. Crane
Item Weight
12 Oz
Item Width
6 in
Number of Pages
264 Pages
Category

About this product

Product Identifiers

Publisher
SAGE Publications, Incorporated
ISBN-10
1452230048
ISBN-13
9781452230047
eBay Product ID (ePID)
111342374

Product Key Features

Number of Pages
264 Pages
Publication Name
Marketing for Entrepreneurs : concepts and Applications for New Ventures
Language
English
Publication Year
2012
Subject
Marketing / General, Entrepreneurship, General
Type
Textbook
Subject Area
Business & Economics
Author
Frederick G. Crane
Format
Trade Paperback

Dimensions

Item Height
0.5 in
Item Weight
12 Oz
Item Length
9 in
Item Width
6 in

Additional Product Features

Edition Number
2
Intended Audience
College Audience
Dewey Edition
22
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
Preface1. Marketing in an Entrepreneurial Context2. Finding and Evaluating the Right Marketing Opportunity3. Using Marketing Research to Ensure Entrepreneurial Success4. Understanding Customers and Competitors5. Segmentation, Targeting, and Positioning6. Developing New Products and Services7. Building and Sustaining the Entrepreneurial Brand8. Entrepreneurial Pricing9. Entrepreneurial Channel Development and Supply Chain Management10. Entrepreneurial Promotion: Doing More With Less!11. The Entrepreneurial Marketing PlanAppendix - Sample Entrepreneurial Marketing Plan
Synopsis
Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical, Insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success., Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to apply entrepreneurial marketing concepts to increase the chances of venture success. Business expert and influential author Frederick G. Crane focuses on how to use marketing to find, evaluate, and exploit the right venture opportunity. He then walks students and professionals through the various phases and steps of the marketing process, highlighting what is unique to and effective for entrepreneurial pursuits. Written for existing entrepreneurs and potential entrepreneurs alike, this book guides readers from where they are to where they want to be!
LC Classification Number
HF5415.13

Item description from the seller

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ThriftBooks

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Detailed seller ratings

Average for the last 12 months
Accurate description
4.9
Reasonable shipping cost
5.0
Shipping speed
5.0
Communication
4.9

Seller feedback (5,709,083)

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  • c***m (426)- Feedback left by buyer.
    Past 6 months
    Verified purchase
    WOW!; I cannot believe this 3 Days to Hawaii! ; AAA+++; Excellent Service; Great Pricing; Fast Delivery-Faster Than Expected to Hawaii!; Shipped 05/05, Mon, Received 05/08, Thu to Hawaii using free shipping; USPS Ground Mail, Book in Excellent Condition--Better Than Described ; TLC Packaging; Excellent Seller Communication, Sends updates . Highly Recommended!, Thank you very much!
  • v***v (2070)- Feedback left by buyer.
    Past month
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    Although this book was not as described, with no picture of it in the listing, the seller communicated well and quickly gave me a full refund while letting me keep it. The minimal packaging left the book a bit vulnerable (typical for ThriftBooks), but it did arrive safely and timely. As usual, it’s hit or miss with this seller, but often times you can get great values, and their customer service is always very good. Many other sellers with millions of transactions don’t even communicate.
  • 2***j (113)- Feedback left by buyer.
    Past month
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    I've ordered several items from this vendor now and they've always been what they were advertised as. This was no exception. Both discs were in great shape as well as their jewel cases. Delivery is good, packaging is simple but effective for what you're paying and I haven't had any get damaged. Will keep buying from this vendor because of the results so far and good prices, too.

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