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Online Marketing by Lorrie Thomas (2011, Trade Paperback)

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It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as You’re already on your way to Web marketing mastery!

About this product

Product Identifiers

PublisherMcgraw-Hill Education

ISBN-100071743863

ISBN-139780071743860

eBay Product ID (ePID)92898109

Product Key Features

Book TitleOnline Marketing

Number of Pages272 Pages

LanguageEnglish

Publication Year2011

TopicTraining, E-Commerce / Internet Marketing, Marketing / Direct, Advertising & Promotion

IllustratorYes

GenreBusiness & Economics

AuthorLorrie Thomas

FormatTrade Paperback

Dimensions

Item Height0.6 in

Item Weight12.9 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceTrade

LCCN2010-038169

Dewey Edition22

Dewey Decimal658.8/72

Table Of ContentChapter 1. Building a Web Marketing Foundation; Chapter 2. Planning the Web Site; Chapter 3. Building a Web Site; Chapter 4. Content Marketing; Chapter 5. Blogging; Chapter 6. Social Media Marketing; Chapter 7. Web Analytics; Chapter 8. Search Engine Optimization; Chapter 9. Online Advertising/Search Engine Marketing; Chapter 10. Email Marketing; Chapter 11. Online Public Relations; Chapter 12. Managing Multi-Tasking Web Marketing

SynopsisMore than 150,000 books sold in the 36-Hour series!A crash course on the most active marketing platform today, A crash course on the most dynamic marketing platform today! Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free OnlineExamination! The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You're already on your way to Web marketing mastery!, A crash course on the most dynamic marketing platform today Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships. The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and techniques, such as: Content marketing and blogging Social media marketing Web analytics Search Engine Optimization (SEO ) E-mail marketing Online Public Relations Earn a Certificate of Achievement Through A Free Online Examination The McGraw-Hill 36 Hour Course: Online Marketing spells it all out in easy-to-understand terms and actionable steps. You re already on your way to Web marketing mastery "

LC Classification NumberHF5415.1265