Picture 1 of 1
![Principles of Marketing - Paperback, by Kotler Philip; Armstrong - Good x - Picture 1 of 1](https://i.ebayimg.com/images/g/9CAAAOSwFQdmMf~P/s-l500.jpg)
Picture 1 of 1
![Principles of Marketing - Paperback, by Kotler Philip; Armstrong - Good x - Picture 1 of 1](https://i.ebayimg.com/images/g/9CAAAOSwFQdmMf~P/s-l500.jpg)
Principles of Marketing - Paperback, by Kotler Philip; Armstrong - Good x
US $80.36
Condition:
2 available
Shipping:
Located in: Philadelphia, Pennsylvania, United States
Delivery:
Estimated between Fri, Jun 28 and Mon, Jul 1 to 43230
Returns:
Payments:
Special financing available. See terms and apply now- for PayPal Credit, opens in a new window or tab
Earn up to 5x points when you use your eBay Mastercard®. Learn moreabout earning points with eBay Mastercard
Shop with confidence
Seller assumes all responsibility for this listing.
eBay item number:145753067272
Item specifics
- Condition
- Type
- Textbook
- ISBN
- 9780135766590
- Book Title
- Principles of Marketing
- Publisher
- Pearson Education
- Item Length
- 11.2 in
- Edition
- 18
- Publication Year
- 2019
- Format
- Hardcover
- Language
- English
- Item Height
- 1.5 in
- Genre
- Business & Economics
- Topic
- Marketing / General
- Item Weight
- 60.2 Oz
- Item Width
- 8.8 in
- Number of Pages
- 736 Pages
About this product
Product Information
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Also available with MyLab Marketing By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0135766591
ISBN-13
9780135766590
eBay Product ID (ePID)
5038300612
Product Key Features
Edition
18
Book Title
Principles of Marketing
Number of Pages
736 Pages
Language
English
Publication Year
2019
Topic
Marketing / General
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.5 in
Item Weight
60.2 Oz
Item Length
11.2 in
Item Width
8.8 in
Additional Product Features
Dewey Edition
23/Eng/20220912
Lccn
2019-019648
Dewey Decimal
658.8
Lc Classification Number
Hf5415.K636 2019
Table of Content
PART 1: DEFINING MARKETING AND THE MARKETING PROCESS 1. Marketing: Creating Customer Value and Engagement 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships PART 2: UNDERSTANDING THE MARKETPLACE AND CONSUMER VALUE 3. Analyzing the Marketing Environment 4. Managing Marketing Information to Gain Customer Insights 5. Consumer Markets and Buyer Behavior 6. Business Markets and Business Buyer Behavior PART 3: DESIGNING A CUSTOMER VALUE--DRIVEN STRATEGY AND MIX 7. Customer Value--Driven Marketing Strategy: Creating Value for Target Customers 8. Products, Services, and Brands: Building Customer Value 9. Developing New Products and Managing the Product Life Cycle 10. Pricing: Understanding and Capturing Customer Value 11. Pricing Strategies: Additional Considerations 12. Marketing Channels: Delivering Customer Value 13. Retailing and Wholesaling 14. Engaging Consumers and Communicating Customer Value: Integrated Marketing Communication Strategy 15. Advertising and Public Relations 16. Personal Selling and Sales Promotion 17. Direct, Online, Social Media, and Mobile Marketing PART 4: EXTENDING MARKETING 18. Creating Competitive Advantage 19. The Global Marketplace 20. Sustainable Marketing: Social Responsibility and Ethics Appendix 1: Marketing Plan Appendix 2: Marketing by the Numbers Appendix 3: Careers in Marketing
Copyright Date
2019
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:145753067272
Shipping and handling
Item location:
Philadelphia, Pennsylvania, United States
Ships to:
Afghanistan, Albania, Algeria, Andorra, Angola, Anguilla, Antigua and Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Belgium, Belize, Benin, Bermuda, Bhutan, Bolivia, Bosnia and Herzegovina, Botswana, Brazil, Brunei Darussalam, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde Islands, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Costa Rica, Cyprus, Czech Republic, Côte d'Ivoire (Ivory Coast), Democratic Republic of the Congo, Denmark, Djibouti, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, Gabon Republic, Gambia, Georgia, Germany, Ghana, Gibraltar, Greece, Greenland, Grenada, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Latvia, Lebanon, Lesotho, Liberia, Liechtenstein, Lithuania, Luxembourg, Macau, Macedonia, Madagascar, Malawi, Malaysia, Maldives, Mali, Malta, Mauritania, Mauritius, Mexico, Moldova, Monaco, Mongolia, Montenegro, Montserrat, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Zealand, Nicaragua, Niger, Nigeria, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Philippines, Poland, Portugal, Qatar, Republic of Croatia, Republic of the Congo, Romania, Rwanda, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, San Marino, Saudi Arabia, Senegal, Serbia, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, South Korea, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tajikistan, Tanzania, Thailand, Togo, Tonga, Trinidad and Tobago, Tunisia, Turkey, Turkmenistan, Turks and Caicos Islands, Uganda, United Arab Emirates, United Kingdom, United States, Uruguay, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Wallis and Futuna, Western Samoa, Yemen, Zambia, Zimbabwe
Excludes:
American Samoa, Barbados, Belarus, British Virgin Islands, Comoros, Cook Islands, Dominica, Falkland Islands (Islas Malvinas), French Guiana, French Polynesia, Guadeloupe, Guam, Guernsey, Iraq, Jersey, Libya, Marshall Islands, Martinique, Mayotte, Micronesia, Netherlands Antilles, New Caledonia, Niue, Palau, Puerto Rico, Reunion, Russian Federation, Saint Helena, Saint Pierre and Miquelon, Somalia, Svalbard and Jan Mayen, Tuvalu, Ukraine, Venezuela, Virgin Islands (U.S.), Western Sahara
Shipping and handling | Each additional item | To | Service | Delivery*See Delivery notes |
---|---|---|---|---|
Free shipping | Free | United States | Economy Shipping (USPS Media MailTM) | Estimated between Fri, Jun 28 and Mon, Jul 1 to 43230 |
US $3.99 | US $3.99 | United States | Expedited Shipping (USPS Priority Mail®) | Estimated between Fri, Jun 28 and Mon, Jul 1 to 43230 |
Handling time |
---|
Will usually ship within 1 business day of receiving cleared payment. |
Taxes |
---|
Taxes may be applicable at checkout. Learn moreLearn more about paying tax on eBay purchases. |
Sales Tax for an item #145753067272
Sales Tax for an item #145753067272
Seller collects sales tax for items shipped to the following states:
State | Sales Tax Rate |
---|
Return policy
After receiving the item, contact seller within | Refund will be given as | Return shipping |
---|---|---|
30 days | Money Back | Seller pays for return shipping |
Refer to eBay Return policyopens in a new tab or window for more details. You are covered by the eBay Money Back Guaranteeopens in a new tab or window if you receive an item that is not as described in the listing.
Payment details
Payment methods
Popular categories from this store
Seller feedback (94,984)
4***h (950)- Feedback left by buyer.
Past 6 months
Verified purchase
Honest A+++ Seller. Great price, accurate description, super fast ship, well packed and great communication!
e***r (2644)- Feedback left by buyer.
Past 6 months
Verified purchase
I recently bought a book from this seller on eBay and I'm thoroughly satisfied with the experience. The book arrived exactly as described, in excellent condition. Communication from the seller was clear and timely, making the transaction smooth and reassuring. Shipping was fast, and the book was packaged with care to prevent any damage. Overall, a fantastic purchase experience from a reliable seller. Highly recommended for anyone looking for quality books on eBay.
u***2 (285)- Feedback left by buyer.
Past month
Verified purchase
*****Outstanding seller!! Fair prices that are more than reasonable in this economy.
Product is in better condition than described, and definitely worth every penny!
Packaged @ shipped exceptionally well shows seller has concern for the products sold to arrive in excellent condition. Highly recommend this seller & will do business again. Thank you!!
Product ratings and reviews
More to explore :
- Marketing Paperback Textbooks,
- Marketing Nonfiction Paperbacks Books in Spanish,
- Fiction Paperback Fiction & Kelley Armstrong Books,
- Art & Culture Nonfiction Marketing Paperbacks Books,
- Marketing Pre - 1700 Nonfiction Paperbacks Books,
- Fiction & Philip K. Dick Paperback Books,
- Paperbacks,
- Philip Pullman Nonfiction Paperbacks Books in English,
- Paperbacks Books,
- Lehninger Principles of Biochemistry School Textbooks & Study Guides