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Business Research Methods, 7th Edition
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Item specifics
- Condition
- ISBN
- 9780030350849
- Publication Name
- Business Research Methods
- Item Length
- 10.3in
- Publisher
- Cengage South-Western
- Publication Year
- 2002
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2in
- Features
- Revised
- Item Width
- 8.3in
- Item Weight
- 54.5 Oz
- Number of Pages
- 768 Pages
About this product
Product Information
This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
0030350840
ISBN-13
9780030350849
eBay Product ID (ePID)
2273735
Product Key Features
Publication Name
Business Research Methods
Format
Hardcover
Language
English
Features
Revised
Publication Year
2002
Type
Textbook
Number of Pages
768 Pages
Dimensions
Item Length
10.3in
Item Height
1.2in
Item Width
8.3in
Item Weight
54.5 Oz
Additional Product Features
Lc Classification Number
Hd30.4.Z54 2003
Edition Description
Revised Edition
Edition Number
7
Table of Content
PART 1. INTRODUCTION.Chapter 1. The Role of Business Research. Chapter 2. Information Systems and Knowledge Management. Chapter 3. Theory Building. Chapter 4. The Research Process: An Overview. Chapter 5. Ethical Issues in Business Research. PART 2. BEGINNING STAGES OF THE RESEARCH PROCESS.Chapter 6. Problem Definition and the Research Proposal. Chapter 7. Exploratory Research and Qualitative Analysis. Chapter 8. Secondary Data. PART 3. RESEARCH METHODS FOR COLLECTING PRIMARY DATA.Chapter 9. Survey Research: An Overview. Chapter 10. Survey Research: Basic Methods of Communication with Respondents. Chapter 11. Observation Methods. Chapter 12. Experimental Research. PART 4. MEASUREMENT CONCEPTS.Chapter 13. Measurement and Scaling Concepts. Chapter 14. Attitude Measurement. Chapter 15. Questionnaire Design. PART 5. SAMPLING AND FIELDWORK.Chapter 16. Sample Designs and Sampling Procedures. Chapter 17. Determination of Sample Size: A Review of Statistical Theory. Chapter 18. Fieldwork. PART 6. DATA ANALYSIS AND PRESENTATION.Chapter 19. Editing and Coding: Transforming Raw Data into Information. Chapter 20. Basic Data Analysis: Descriptive Statistics. Chapter 21. Univariate Statistics. Chapter 22. Bivariate Analysis: Tests of Differences. Chapter 23. Bivariate Analysis: Measures of Association. Chapter 24. Multivariate Analysis. Chapter 25. Communicating Research Results: Report, Presentation, and Follow-Up. PART 7. VIDEO CASES. PART 8. CRITICAL THINKING CASES.
Copyright Date
2003
Target Audience
College Audience
Topic
Marketing / General, General
Lccn
2002-020827
Dewey Decimal
658.0072
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics
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eBay item number:145733920741
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