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Recommend This!: Delivering Digital Experiences That People Want to Share
by Thibeault, Jason; Wadsworth, Kirby | HC | VeryGood
US $5.57
Condition:
“Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ”... Read moreabout condition
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Located in: Aurora, Illinois, United States
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Estimated between Fri, May 31 and Mon, Jun 3 to 43230
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eBay item number:145497345286
Item specifics
- Condition
- Very Good
- Seller Notes
- Binding
- Hardcover
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 9781118836699
- Book Title
- Recommend This! : Delivering Digital Experiences That People Want to Share
- Item Length
- 9.3in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2014
- Format
- Hardcover
- Language
- English
- Item Height
- 0.9in
- Genre
- Business & Economics
- Topic
- Consumer Behavior, E-Commerce / Internet Marketing, General
- Item Width
- 6.3in
- Item Weight
- 16 Oz
- Number of Pages
- 272 Pages
About this product
Product Information
A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118836693
ISBN-13
9781118836699
eBay Product ID (ePID)
170092295
Product Key Features
Book Title
Recommend This! : Delivering Digital Experiences That People Want to Share
Format
Hardcover
Language
English
Topic
Consumer Behavior, E-Commerce / Internet Marketing, General
Publication Year
2014
Genre
Business & Economics
Number of Pages
272 Pages
Dimensions
Item Length
9.3in
Item Height
0.9in
Item Width
6.3in
Item Weight
16 Oz
Additional Product Features
Lc Classification Number
Hf5415.1265
Table of Content
Foreword by Phil Fernandez vii Acknowledgments xi Preface: Is Digital Marketing Dead? xiii Introduction 1 Chapter 1 Business as Usual Is Over . . . or Is It? 9 Chapter 2 Digital Changes Everything 19 Chapter 3 The Importance of Relationships 43 Chapter 4 How We Connect in the Digital World 53 Chapter 5 Measuring the Value of Relationships 81 Chapter 6 Bridging Digital 95 Chapter 7 Understanding Need 99 Chapter 8 Developing History 107 Chapter 9 Offering Curation 117 Chapter 10 Recognizing Faces 123 Chapter 11 Telling Stories 135 Chapter 12 Being Authentic 147 Chapter 13 Delivering Consistency 163 Chapter 14 Maintaining Credibility 173 Chapter 15 Helpfulness 185 Chapter 16 Nurturing Online Communities 197 Chapter 17 Delivering the Promise 211 Chapter 18 Looking Forward 227 Notes 237 Index 247
Copyright Date
2014
Dewey Decimal
658.872
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:145497345286
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